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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2019 Subaru Impreza price goes up by $100

The 2019 Subaru Impreza is going to cost you an extra Benjamin. Pricing was announced for both the Impreza Sedan and 5-door hatchback model, which were redesigned for the 2017 model year. The base 2.0i sedan with a five-speed manual transmission starts at $19,480, including destination, while the comparable 5-door is a bit more at $19,980. Opting for the CVT costs an extra $1,000. These prices are up $100 from 2018. A marginal uptick in cost isn't the only update for the 2019 Impreza, however. The base model can now be equipped with Subaru's EyeSight Driver Assist Technology suite for a perfectly reasonable $845 given that it comes with adaptive cruise control, automatic pre-collision braking, lane-departure warning and lane keeping. EyeSight is also now standard on the Impreza Limited trim. Note, though, that EyeSight is still unavailable with manual transmission-equipped Imprezas. The range-topping Limited trim also comes standard with a pair of new safety features: reverse automatic braking and automatic high beams. The Impreza Premium trim now comes standard with an upgraded Subaru Starlink 6.5-inch touchscreen that includes HD and satellite radios, two USB ports for rear passengers and a CD player (yay, save the CD's!). Black alloy wheels are also now included on the Premium. Finally, the Impreza Sport gains an STI short-throw shifter when, quite obviously, it's equipped with the manual. The full pricing breakdown, all including destination can be found below. The 2019 Subaru Impreza arrives in dealers "this summer," which we can only assume means if it's not on dealer lots already, it will be very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Subaru Impreza Image Credit: Subaru Subaru Hatchback Sedan eyesight

2018 Crosstrek propels Subaru to best-ever April sales

April was a dismal month for most automakers, with sales declines that ranged from 4.7 percent for Ford to a whopping 28 percent for Nissan. So here comes mighty little Subaru, which claimed the month as the best April in its history. The gain is entirely attributable to the Crosstrek, which is all-new for 2018. Sales of the compact, raised crossover climbed almost 70 percent for the month to 12,266. Year to date, Subaru has sold 45,728 Crosstreks, an increase of 66.6 percent. That helped push Subaru's total U.S. sales to 53,170 in April and 202,873 for the first four months of 2018, increases of 1.5 percent and 3.2 percent, respectively. It also marks 77 consecutive months of yearly month-over-month growth for Subaru. All other models saw declining sales for April, led by the Impreza, which was down 27.4 percent. "Our customers' interest in the Crosstrek continues to increase every month," Jeff Walters, senior vice president of sales, said in a statement. "We're now looking forward to the start of production later this month of the all-new Subaru Ascent at our plant in Indiana." The 2018 version of the Crosstrek went on sale last August featuring a new 2.0-liter flat-four engine, stiff new chassis, more ground clearance and the EyeSight suite of safety technologies, among other changes. But the Crosstrek has been on a hot streak for a few years now, with sales up 15.1 percent in 2017 and 6.7 percent in 2016. The Crosstrek is Subaru's third top-selling model behind the Forester and Outback. Subaru spokesman Dominick Infante says the company did not see the sales trail-off last year that's typical of a vehicle at the end of its lifecycle with the Crosstrek. "It was essentially a straight line going up, and it was limited by production," he said. The difference, he said, is that Subaru is now able to make more of them. The company last year shifted production of the Impreza to its plant in Lafayette, Ind., to free up capacity to build more Crosstreks at its plant in Gunma Prefecture, Japan, which underwent a major retooling. The Indiana plant now builds the Impreza, Legacy and Outback after the expiration of a contract in 2016 with Toyota to build 100,000 Camry sedans annually. Production of the new three-row Ascent crossover will start in Indiana in May, following a $140 million expansion at the plant, according to Automotive News. The vehicle is due in showrooms in June, Infante said, with sales of 60,000 expected in the first year.