2002 Subaru Outback Vdc Wagon 4-door 3.0l on 2040-cars

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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru, like Nissan, admits improper checks on Japan cars, expects recalls

TOKYO — Subaru on Friday said it had failed to follow proper inspection procedures for vehicles for the domestic market, an issue likely to result in a product recall and adding to a list of compliance problems at Japanese companies. The automaker said for more than 30 years, final inspections of new vehicles at its main Gunma complex north of Tokyo were sometimes conducted by inspectors who were not listed as certified technicians, violating transport ministry requirements. The automaker said it was therefore considering recalling about 255,000 vehicles including its Legacy, Forester and Impreza models produced at the complex and sold at home, at a cost of around 5 billion yen ($43.86 million). Chief Executive Officer Yasuyuki Yoshinaga at a news conference said inspectors in training for certification to sign off final checks had been approving the checks under the names of their trainers, a process the automaker followed for over 30 years without realizing it did not meet ministry requirements. "The final inspection process is very important and we acknowledge that we did not meet requirements," Yoshinaga said. "It's always been my goal to make this company good. This issue shows that we're not there yet." Subaru said it would report details of an internal investigation to the ministry on Monday, and that it needed to better communicate requirements to workers. "It's always been my goal to make this company good. This issue shows that we're not there yet." The revelation followed a similar oversight at Nissan, while Kobe Steel has been grappling with a data fabrication scandal, tarnishing Japan's reputation for quality control. Yoshinaga said the issue was discovered during an internal inspection ordered by the ministry after Nissan late last month revealed similar violations on inspections governing vehicles sold in Japan at its domestic factories. The ministry requires certified technicians to sign off on paperwork for final inspections for vehicles produced in Japan for the domestic market. The extra step does not affect product quality and is not needed for vehicles exported overseas. Toyota, Honda and other Japanese automakers on Friday said they have reported to the ministry that they found no issues with their respective inspections. Subaru shares closed down 2.6 percent on Friday after falling more than 3 percent following media reports of the improper inspections. The broader market rose 1.2 percent.

Subaru BRZ has higher manual take-rate than 86, and other Subaru manual facts

Automakers are continuing to give us a peek at the popularity, or lack thereof, of the manual transmission. Our latest information comes from Subaru, which kindly shared its manual transmission take-rate numbers for 2018. One of the most interesting tidbits was that 78% of Subaru BRZs sold had a manual. What makes that so curious is its stark contrast to its twin, the Toyota 86, where only 33% of those sold in 2018 had a manual. On top of that, the BRZ has a stronger manual take-rate than the enthusiast darling Mazda Miata; the soft top had 76% of buyers going for a stick, and the RF had 52%. If we had to speculate, it seems the Subaru BRZ is attracting the hardcore sports car fans. Although the BRZ manual sales are strong, it isn't the model that sells the most. The Subaru WRX tops it with 90% of buyers picking the manual over the CVT option. We of course suspect that plenty of regular WRX buyers are opting for the manual, though the number is likely partly boosted by the fact the STI version is only available with a manual. Things aren't quite as rosy with Subaru's more mainstream offerings, but that's to be expected. The Impreza follows the BRZ with 8% of Imprezas selling with a manual. The Crosstrek comes in second-to-last at 6%, and the Forester comes in last at 3%. And the Forester has now dropped the manual transmission. One final interesting note to Subaru's manual take rate. Subaru told us it sold over 47,000 manual-equipped cars. That's roughly 2,000 more than Honda sold in the same year. And with Subaru's total sales numbers being less than Honda, that means the percentage of total sales that were manual is larger at 7% versus 2.6% for Honda.