1999 Subaru Outback on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru Viziv Performance Concept | Next WRX ... with driver assist?

VIZIV is a portmanteau, an invented moniker that Subaru has affixed to a series of concept cars it has shown over the past few years. The name is intended to combine the notions of vision and innovation inherent in these fantastical vehicles, which, like all concepts, presage a future that never comes. How else to describe a five-passenger, scissor-doored, diesel, hybrid, electric, all-wheel-drive, shooting brake? These reveries and chimeras have, in successive iterations, become a bit more ... realistic, or at least closer to the realm of possible. Witness the Viziv-7 shown last year at the L.A. Auto Show, quite clearly a near-production-ready preview of the brand's forthcoming three-row, seven-passenger crossover — and a long-expected replacement for the ghastly, Hercule Poirot-faced Tribeca from some years back. So what are we to make of the latest Viziv, the Viziv Performance Concept, just unveiled at the Tokyo Motor Show? A muscular, flare-fendered, four-door sport sedan, the VPC is, in Subaru's own words, intended to "deliver enjoyment and peace of mind" to its customers while evoking a design philosophy of "DYNAMIC x SOLID." [Subaru insists that it is not yelling, merely being emphatic.] The vehicle is also meant to integrate the latest in driver-assistance technology, built around Subaru's EyeSight distance cruise control and collision prevention system. It is surprisingly attractive, for a Subaru, which is to say, more than simply functional and unpretentious and rugged with a smattering of premium materials. It looks kind of French. "We utilize traditional Subaru shapes like the flared fenders and the hood scoop," says Mamoru Ishii, general manager of the design department's product planning division. "But we wanted to enhance the three-dimensional sculptural forms, to express more of the shadows." So it looks like a Subaru. But it also looks kind of ... fast. So is this thing the new WRX? Size and stature wise, that supposition would make sense. Especially since that model is now a wholly separate vehicle line spun off of the Impreza platform some years back and that the next generation is expected to reappear, in novel form and with its own identity, for the 2020 model year, making a conceptual appearance now timeline-proper. "It's a design study for a sport sedan, and WRX is one of them," says Ishii. "It's not so far from the next generation." Not so far away, but not so close.

The Subaru BRZ tS is back for 2020 — most of it, anyway

We had a feeling the Subaru BRZ tS was coming back not too long ago, and now it’s officially available again for the 2020 model year. This time Subaru is limiting production to 300 units, instead of the 500 we saw built for the 2018 model year. The price is also $1,960 cheaper than the 2018 car, listed for $32,395. That makes it only $650 more than a BRZ in Limited trim. So really, itÂ’s looking a fair bit more attractive than it ever has.  Subaru did take one thing away, though. The 2020 tS eliminated the massive dry carbon adjustable rear wing, replacing it with a shorty spoiler of sorts. WeÂ’re guessing the carbon fiber wing was a rather expensive piece. Everything else carries over, so that means you get the STI-tuned Sachs dampers and springs, STI engine V-brace, draw stiffeners in the chassis and subframe, plus larger Brembo brakes (four-piston in front, two-piston in rear). Michelin Pilot Sport tires wrap 18-inch bronze wheels, and itÂ’s only available in a new Ceramic White paint — the previous tS offered three colors. We also received word of small changes coming to the 2020 WRX and STI. The performance package for the WRX has been massaged a bit, and it adds a big Brembo brake package (as opposed to just high-performance pads) to the list of equipment included. The Recaro buckets, power-driver seat and moonroof delete are still included, but the package costs $2,850 now, versus the $2,050 price for 2019. If an STI is more your flavor, know that it gains keyless entry and push-button start for 2020. Subaru also redesigned the engine bay cooling ducts for better cooling, and added a new dark gray wheel option. The cheapest WRX comes to $28,395 now and the cheapest STI will run you $37,895. Those prices constitute modest bumps of $300 and $400 respectively when compared to the 2019 model year cars.