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Toyota GT86 convertible on 'indefinite hold'

Bad news, sportscar fans. According to a new report from What Car?, Toyota has cancelled plans to produce a GT86 convertible, a model based on the FT-86 Open Concept that debuted at the 2013 Geneva Motor Show. In truth, Toyota never actually confirmed it would produce the budget-friendly droptop in the first place, but rumors have been flying since last year and Toyota reportedly showed its embattled Scion dealers a FR-S version of the convertible in August. Presumably, this means that a lidless variant of the Subaru BRZ is not in the cards, either.
The reason for the move is unknown, though What Car? reports "one possible cause is weight; Toyota did say that further work would be required on rigidity before the convertible could be launched, and that could have added extra bulk that conflict with the regular GT86's ethos of light weight and agile handling." It doesn't look like that work will happen anytime soon, as "sources now say that the car has now been delayed indefinitely, with no place in Toyota's product plan in either 2014 or 2015." Still holding out hope? What Car? says the project could be "fast-tracked" if management decides it wants to reboot the program down the road.
one possible cause is weight; Toyota did say that further work would be required on rigidity before the convertible could be launched, and that could have added extra bulk that conflict with the regular GT86's ethos of light weight and agile handling. - See more at: http://www.whatcar.com/car-news/toyota-gt86-cabriolet-cancelled/1214782#sthash.iStIkWnz.dpuf

Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt