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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

New Subaru Levorg teased ahead of Tokyo Motor Show

While we only get a sedan version of the Subaru WRX in the U.S., Japan has had a wagon version to go along with it called the Levorg. The Subaru Levorg is about to get a big update, too, since the company teased a new generation for the Tokyo Motor Show. Based on the teaser image and video, the new Levorg's styling will be evolutionary. The various creases along the side have a bit more curve to them to emphasize the bulging fenders. The lines also look similar to those of the Subaru Viziv Tourer concept shown at the Geneva Motor Show last year. The current Subaru Levorg is offered with either a 1.6-liter turbocharged flat-four or the WRX's turbocharged 2.0-liter engine. We wouldn't be surprised if those engines carry over to the new model with some minor changes. Curiously, the current model also only comes with a CVT, which will probably continue to be the only transmission option. We would be more disappointed by that if the Levorg had any chance of coming to America. That said, if there are any Subaru product planners reading, the Levorg might sell well here if it was given a small suspension lift and fender flares. Call it the Crosstrek+ or Crosstrek XL or something like that. The turbo 1.6-liter would be a nice upgrade over the naturally aspirated 2.0-liter engine. And there are probably some old WRX hatchback fans who would love the turbo 2.0-liter Levorg, provided a manual was made available.