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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Let's all take a moment to smile at this tiny Subaru van

The news is really depressing. You're stuck at home, hopefully working but possibly not. The kids home from school just ... won't ... calm ... down.  We need something to make us smile, so allow me to present a tiny morsel of happiness that is this 1993 Subaru Sambar Dias van currently up for auction on Bring a Trailer. One might call this a mini van if a minivan wasn't already a thing (and in no way mini any more), but the actual term is a "Kei-class van," referring the Japanese Kei class of vehicles that are teeny-tiny and capped at an engine displacement of 660cc. Some fun stuff: this Sambar Dias has beautifully maintained cloth upholstery with oh-so-Japanese lace covers for the headrests and upper seat backs. There are also rear captain's chairs, so really, the 1993 Subaru Sambar Dias is exactly like a 2020 Subaru Ascent Touring. It rides on 12-inch wheels, meaning you can use a Chicago deep-dish pizza as a spare tire in a pinch, and there are side wind deflectors because of a reason. There's a cassette deck and crank windows, but as the Sambar is roughly eight inches wide, it should be pretty easy to just reach over from one side to the other and roll'em down. Which is good news since, as a right-hand-drive car, that would otherwise be a pain in the lace-covered neck at drive thrus or parking garages. A 1993 Sambar would be from the nameplate's fifth generation, which perfectly spanned the 1990s. The "Dias" bit refers to the wagon version you see here as opposed to the commercial trucks and vans. There was also a Dias Classic, which is in a whole other league of wackadoo cuteness. Unlike any literal minivan in 1993, the Sambar Dias came with dual sliding rear doors -- Chrysler wouldn't introduce their dual-slider option until 1996. That rear-mounted 660cc engine produced 54 horsepower and is paired here with a five-speed manual transmission. There was an all-wheel-drive version, but that was apparently exclusively paired with the automatic.  There's actually one of these buddles of van joy in my neighborhood here in Portland, which like the entire Pacific Northwest, is a hotbed for oddball Japanese vans from the 1990s and earlier. The trend apparently started up in British Columbia where vans like the Mitsubishi Delica and Toyota Hiace started to be imported after the Canadian 15-year waiting period rather than the American requirement of 25.

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car