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Scion trying to build business case for FR-S convertible as Subaru bows out

Hope may remain for a convertible version of the Scion FR-S, according to a report from Ward's Auto. You'll recall that rumors were swirling about the feasibility of a rear-drive Toyobaru convertible as early as October, and that back in November, Subaru - which makes the FR-S, Subaru BRZ and Toyota GT86 - essentially nixed the idea of an open-topped variant.
"We make the car, so if we don't make it, it can't happen," brand chief Yasuyuki Yoshinaga told Automotive News, according to Ward's, at the Tokyo Motor Show. "Our engineering department told me that losing the entire roof requires a complete redesign of the structure. It would need a big change."
Despite Yoshinaga-san's arguments against a droptop variant, Toyota is apparently still considering the model. Speaking to media at the 2014 North American International Auto Show, Scion's US vice president, Doug Murtha, hinted that the rear-drive droptop was in the works.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2018 Subaru Impreza price increase just $100

Subaru announced pricing on the 2018 Impreza sedan and five-door. The model was all-new for 2017, riding on a new platform with new sheetmetal and interior. Since there weren't any changes for 2018, prices only jumped by $100 over the 2017 model. As with nearly all Subarus, the 2018 Impreza comes with standard all-wheel drive and a flat-four engine. 2018 models will hit dealerships sometime this fall. The Impreza-based 2018 Subaru Crosstrek starts at just a few thousand more. The Impreza will be offered in 2.0i base, Premium, Sport, and Limited trim levels. All models come with a 2.0-liter naturally aspirated flat-four making 152 horsepower and 145 lb-ft of torque. Power is sent through either a five-speed manual or a CVT. In an attempt to alleviate some complaints about CVTs, Subaru says pre-selected gear ratios will mimic a seven-speed automatic. The 2.0i base starts at $19,355 for the sedan and $19,855 for the hatchback. Standard equipment includes a 6.5-inch touchscreen with both Apple CarPlay and Android Auto, power windows, power locks, power door mirrors, a tilting and telescoping steering wheel, and carpeted floor mats. The CVT option is $1,000. The 2018 Impreza Premium starts at $22,155 for the sedan and $22,255 for the five-door and only comes equipped with a CVT. It builds on the 2.0i base model, adding automatic headlights, 16-inch alloy wheels, and the all-weather package with heated front seats, windshield, and exterior mirrors. Impreza Premium five-door models come with permanent roof rails. A moonroof and some driver assistance features like blind-spot monitoring and cross-traffic alert are available on the Premium. The Impreza Sport starts at $22,955 with a manual and $23,755 with a CVT, with the five-door starting at $23,455 and $24,255 respectively. Like the Premium, the Sport builds on the model below it. As the name implies, the Sport is intended to have a fun-to-drive demeanor. It gets stiffer suspension, active torque vectoring, 18-inch wheels, and an STI shifter on the five-speed model. It gets LED daytime running lights, a black grille, body-color rocker panels, and turn signal side mirrors. The sedan gets a rear spoiler while the five-door gets unique black trim. Inside, the Impreza Sport comes with black upholstery with red stitching. That same red color accents the steering wheel, shifter, instrument panel, and door trim. The trim also gets different gauges than the other models.