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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

The Subaru BRZ tS is back for 2020 — most of it, anyway

We had a feeling the Subaru BRZ tS was coming back not too long ago, and now it’s officially available again for the 2020 model year. This time Subaru is limiting production to 300 units, instead of the 500 we saw built for the 2018 model year. The price is also $1,960 cheaper than the 2018 car, listed for $32,395. That makes it only $650 more than a BRZ in Limited trim. So really, itÂ’s looking a fair bit more attractive than it ever has.  Subaru did take one thing away, though. The 2020 tS eliminated the massive dry carbon adjustable rear wing, replacing it with a shorty spoiler of sorts. WeÂ’re guessing the carbon fiber wing was a rather expensive piece. Everything else carries over, so that means you get the STI-tuned Sachs dampers and springs, STI engine V-brace, draw stiffeners in the chassis and subframe, plus larger Brembo brakes (four-piston in front, two-piston in rear). Michelin Pilot Sport tires wrap 18-inch bronze wheels, and itÂ’s only available in a new Ceramic White paint — the previous tS offered three colors. We also received word of small changes coming to the 2020 WRX and STI. The performance package for the WRX has been massaged a bit, and it adds a big Brembo brake package (as opposed to just high-performance pads) to the list of equipment included. The Recaro buckets, power-driver seat and moonroof delete are still included, but the package costs $2,850 now, versus the $2,050 price for 2019. If an STI is more your flavor, know that it gains keyless entry and push-button start for 2020. Subaru also redesigned the engine bay cooling ducts for better cooling, and added a new dark gray wheel option. The cheapest WRX comes to $28,395 now and the cheapest STI will run you $37,895. Those prices constitute modest bumps of $300 and $400 respectively when compared to the 2019 model year cars.

Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.