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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Custom-built Subaru Impreza is set to break Isle of Man record

Last week Prodrive showed off the 2016 Subaru WRX STI it built for a record attempt at the Isle of Man TT's Snaefell Mountain Course. And now Subaru is officially going back to the Isle of Man to break its own record. Once again Mark Higgins will drive the Impreza around the 37.7-mile road course. Higgens piloted record runs in 2011 and 2014. The most recent run established the current 19-minute, 15.9-second best time. This new car "will be considerably faster than the previous car," according to Dominick Infante, Manager of Product Communications for Subaru America. That's because the previous attempts were in mostly-stock versions of the Impreza WRX STI. The new car is a completely rebuilt, track-only special. Details on the engine and other specifics like aerodynamic tweaks are being held until the car's official launch. The Isle of Man Tourist Trophy is an annual time-attack motorcycle race on the small island located between the United Kingdom and Ireland. This year the event runs from May 28 to June 10. There are no sanctioned automotive races on the Isle of Man, so Subaru is essentially running the course for our entertainment. And as you can see in the video below from last year, it's riveting. We can't wait to see if the new car will break the 19-minute barrier. Subaru Racing Vehicles mark higgins

2020 Subaru Ascent Review & Buying Guide | A family adventure

The 2020 Subaru Ascent is a full-size, three-row crossover that caters to the Subaru faithful, while welcoming new customers whose larger families might have precluded them from something with just two rows. It looks a lot like a bigger version of the Outback, and, like it, seeks to satisfy active, outdoorsy, dog-loving customers wanting something to take them to off-the-beaten-path places to play with standard all-wheel drive, ample ground clearance and sturdy, functional roof rails. Subaru even went so far as to introduce the Ascent with a pack of eight golden retrievers to prove the point to dog owners. So whether you’re heading to the ski hill, campground or taking the kids to soccer practice, the 2020 Ascent offers a practical, capable, no-frills way to get people — and pets — where they need to be. While itÂ’s not our favorite three-row crossover in this segment, itÂ’s near the top, and it could be the perfect vehicle for a wide variety of customers. ItÂ’s roomy, capable and safe, but it's also a bit plain and thereÂ’s only one powertrain option, a turbo-four paired to a CVT that's less powerful than those of competitors. If youÂ’re considering the Ascent, do yourself a favor and take a look at the practical but characterful Kia Telluride or Hyundai Palisade. You just may — or may not — find one of those meets your adventurous needs while making a stronger emotional impression. What's new for 2020? Pricing remains the same for 2020, but the Ascent has a couple new tricks up its sleeve. Across the range, it gets Rear Seat Reminder as standard, to help prevent you from leaving a child or pet behind in the vehicle. Premium, Limited and Touring trims will come equipped with "one-touch interior illumination on/off controls." The Touring trim also adds new power-folding side mirrors with integrated turn signals. What are the Ascent's interior and in-car technology like? From the driver's seat, the Ascent's packaging displays Subaru's pragmatic philosophy to car design. All the gauges are easy to see and read at a glance, knobs and buttons are easy to locate — both those of the software-based touchscreen infotainment system and the physical ones on the steering wheel and center stack. We were able to find a good seating position, thanks in part to the manually tilting/telescoping steering wheel, but we have a feeling that smaller drivers may find the driving position more awkward than larger drivers.