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Best. Year. Ever. Subaru breaks yearly and monthly sales records in 2017

After a generally good sales year for most car manufacturers, one company had a spectacular year: Subaru. The company reported with its end-of-year sales that 2017 was it's best sales year of all time. The total was 647,956 vehicles sold over the 12 months. Not only that, but December was also the best month of sales the company has ever seen with 63,342 cars sold. That's nearly 10 percent of the annual sales in one month. As far as individual models go, the Impreza and Crosstrek each had their best month in December and 2017 was each model's best year. The Impreza's year was especially impressive with sales jumping more than 55 percent compared with 2016. It was also the best year for Outback. Subaru credits some of its strong December to its "Share the Love" promotion that donated $250 of each new car purchase to one of a selection of charities. But a big part of Subaru's sales success has to be due to the fact that most of its products are in the hottest car market around: crossovers. The fact that its products are highly competitive against other similar vehicles certainly helps too. This is partly evident by the fact that year-to-year, every crossover model with the exception of the aging Forester saw a sales increase. Meanwhile, every traditional car (Legacy, WRX/STI and BRZ) with the exception of the redesigned Impreza had lower sales for the year. So if you ever wonder why companies aren't racing to release new sedans and coupes, this is why. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru Crosstrek Baja Racer is a glorious blue and gold liveried masterpiece

Subaru just revealed its new Baja racer, and it's the coolest one yet. The Crosstrek Desert Racer is now sporting Subaru's traditional blue and gold livery that we all know and love from the many years it was plastered on Impreza-based rally cars. It's hard not to be nostalgic on this one, and we just had to share it. This Crosstrek, which bears about zero resemblance to an actual Crosstrek, is being run in the grueling Baja 500 off-road race through the Baja California Peninsula. Crawford Performance and Grabowski Brothers Racing are running the show, hoping to improve on their second-place finish from last year. The vehicle has a 2.5-liter naturally aspirated flat-four engine built to produce 300 horsepower. It's great to see Subaru continue to expand the blue and gold livery theme to more motorsports efforts. At the 2019 Detroit Auto Show we got to see the same livery on an STI rally car destined for competition. Now this beast of a Baja racer looks ready to strike fear into the hearts of its opponents just the same. The vehicle itself is rather insect-like in nature with the suspension and lights sticking out everywhere. There's still no word on whether the team will try for the big Baja 1000, or just stick to the 500 for 2019. Regardless, it looks supremely capable, and must be an absolute hoot to drive.

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.