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2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2019 Subaru WRX starts at $28,080, STI finally gets a bump in power

The Subaru WRX and STI were refreshed for 2018 with updated styling and some new options. America also got the limited-edition WRX STI Type RA, a tribute to the car that made a Nurburgring lap record attempt. Not much has changed for 2019, though we get a new special edition and a new and much needed infotainment system. Also, the STI finally gets a boost in power! The tried and true EJ now cranks out 310 horses. Rejoice? Pricing has gone up a bit for 2019, though it's still competitive with the rest of the segment. A base manual-equipped WRX now starts at $28,080, up $225 over the 2018 model. For comparison, a new 2018 Volkswagen GTI starts at $27,265. Stepping up to a WRX Premium will set you back $30,380 or $32,280 if you want a WRX with a CVT. A WRX Limited starts at $32,680 or $34,580 with the CVT. Premium and Limited models with the CVT get standard Subaru EyeSight, though that doesn't actually include a whole lot. The only features are auto vehicle hold, an electronic parking brake and an EyeSight status indicator. There is a new WRX Premium Series.Gray model. The special edition is limited to just 750 units and starts at $32,585. It comes standard with the Performance Package, Ultrasuede-trimmed Recaro seats, a power driver's seat, Jurid front brake pads, a moonroof delete, LED headlights, LED fog lights and keyless entry with push-button start. The updated WRX STI starts at $37,480 and is only available with a manual transmission. Updates include a retuned ECU, stronger pistons and a shorter third gear ratio, helping improve acceleration. Torque vectoring and a controllable center differential are still standard. The WRX STI Limited will run you $42,280 and offers a low-profile spoiler option for those that don't want the iconic rear wing. There's also a WRX STI Series.Gray model. For $39,965, you get a base STI with Recaro seats, a power driver's seat and keyless entry with push-button start. Individual options include the $2,050 Performance Package (red Brembo calipers, Recaro seats and a moonroof delete) and the $2,100 navigation system with blind-spot monitoring and cross-traffic alert. Related Video: News Source: Subaru Subaru Performance Sedan subaru sti