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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Junkyard Gem: 2003 Subaru Legacy Outback H6-3.0

Living in Denver and spending a great deal of time in local wrecking yards, I see plenty of discarded Subarus. It's an unwritten law that every Denver resident must own a dog and a Subaru, which means you'll find dog water bowls in front of most businesses and Subarus in most parking spaces. When Outbacks wear out, they end up in local junkyards. With 2 million Outbacks sold, I don't photograph most of them, for the same reason I don't photograph Altimas or F-150s. But a rare H6-3.0 Outback is another story; here's a very clean '03 spotted in a Mile High self-service yard. The six-cylinder Outback debuted for the 2001 model year, and it wasn't cheap. For 2003, the list price on an H6-3.0 wagon started at $26,995 (about $37,000 in 2018 dollars), versus $23,770 for the four-cylinder version with five-speed manual tranmsission. You couldn't get a three-pedal version of the H6-3.0, but fewer and fewer Outback shoppers wanted manual transmissions by that time, anyway. With 212 horsepower, these cars were gratifyingly quick compared to the four-cylinder versions. I own a 2004 Outback with the 2.5-liter H4 and 5-speed manual, and it requires a great deal of patience on freeway onramps and steep grades. Subaru was very proud of the H6 engine at this time, so this car is covered with badges boasting of the six pistons lying sideways under the hood. There's one on the grille, one on the hatch, one on the center console, and a couple under the hood. This car was so clean that I considered buying the seats for my own somewhat battered '04. The original paperwork and manuals were still inside, showing that the original purchaser didn't go too crazy with the options. The car was sold just a few miles from its final resting place. The digital odometer made it impossible for me to determine total mileage, but I'm guessing this is a well-cared-for high-mile car that got traded in on a new Outback, then wasn't worth selling as a used car due to some expensive mechanical problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Ah, the rugged outdoorsy type. Nice choice."

2014 Subaru Forester XT

Power Doesn't Come Cheap
When Subaru first offered a turbocharged Forester XT model to US customers for the 2004 model year, the shoe-shaped second-gen model fell into a ready-made competitive set of small, V6-powered crossovers and SUVs. The XT might have been more of a raucous shopping-trip companion than, say, a Ford Escape V6, but the basics of the cars offered a clear differentiation from the naturally aspirated, four-cylinder models found just a bit downmarket. Here in 2013, the V6 breed of crossover in this size class is all but extinct, and turbocharged four-cylinders with the power to compete with the XT are not thick on the ground.
In many ways, the comparative analysis gets most interesting when you start looking around for CUVs to match up with the all-boxes-ticked Forester XT Touring that we had as a tester for a recent week. The top of the line Touring trim means that the Forester comes with features like 10-way power seats, leather, navigation, a Harmon Kardon sound system with HD radio, Bluetooth and more. In fact, our Forester also had the only option package available on the XT Touring; one that included keyless access, HID headlights and Subaru's EyeSight system (adaptive cruise, lane departure warning and pre-collision braking).