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Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru announces 2019 Crosstrek pricing

For the 2019 model year, the Subaru Crosstrek doesn't get a big refresh, but it does have a couple changes coming down the pipeline. One of those changes is in the pricing. For 2019, the MSRP is up by $100. That means the base price for the Crosstrek 2.0i equipped with the six-speed manual transmission — the most bare-bones version — is $22,870, which includes the $975 in destination fees. So what's new for 2019? For one, Subaru's EyeSight driver assist technology — which includes adaptive cruise control, lane keep assist, pre-collision braking and lane departure and sway warning — is available on the CVT-equipped base model. It's an $845 option, totaling $28,745. The Crosstrek Premium, which begins at $23,870, now comes with the 6.5-inch multimedia as standard. The Crosstrek Limited, at $28,170 has EyeSight, automatic braking and high beam assist as standard equipment. The Subaru Crosstrek, regardless of trim level, is all-wheel-drive, and powered by a 2.0-liter four-cylinder providing 152 horsepower and 145 pound-feet of torque. That is mated either to a six-speed manual or a continuously variable transmission. The CVT in Premium and Limited trims also offers a seven-speed manual mode with paddle shifters mounted to the steering wheel. CVT models also come with X-Mode and Hill Descent Control for loose or slick roads or off-road driving. The Subaru Crosstrek offers fuel economy figures of 23 miles per gallon city/29 highway/25 combined for manual-equipped models. The CVT-equipped version offers 27/33/29 mpg. If that's not good enough for you, you won't have to wait long for something better. Subaru has announced that the 2019 Crosstrek will be its first model to receive a plug-in hybrid powertrain, available by the end of this year. We don't know what the pricing will be on that, yet, though. Related Video: