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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

2019 Subaru Forester Long-Term Update | It's gold wheel time!

Our long-term 2019 Subaru Forester is heading into the new year with a new set of shoes. Subaru’s all-wheel-drive system works perfectly fine, but all-wheel power is no replacement for a set of winter tires. And so our search for winter rubber began. However, the search didnÂ’t take that long, as a set of wheels and tires that fit our Forester happened to be laying around Autoblog HQ collecting dust. The wheels just so happened to be lightweight, gold 17-inch Sparco wheels we had previously fitted to our 2015 Subaru WRX long-term tester. Imagine our glee when we pulled these bad boys out of storage.  ItÂ’s only fitting that the blue Subaru in our long-term test fleet is also fitted with gold wheels as a tribute to all the gold-wheeled Subaru rally legends. The new Forester is nothing like a WRX or STI, but this setup has us smiling every time we walk out to the car. Take a nice, long scroll through the gallery above. We canÂ’t stop obsessing over how much better they make the new Forester look. Maybe a special edition package Â… just a thought, Subaru. Mounted on these wheels are new Michelin X-Ice winter tires. WeÂ’ve already driven it through a couple snowfalls in the midwest region, and the tires make this crossover a nearly unstoppable winter force. We hope to get some serious snow this winter that allows us to really take advantage of the new tires and the ForesterÂ’s high 8.7-inch ground clearance. More on that and the ForesterÂ’s performance to come. Unfortunately, the spare set of wheels we had lying around didnÂ’t have tire pressure monitoring sensors for the Forester sitting next to them. Until the little yellow light in the dash starts annoying us, weÂ’re going to forego the expense of buying a new TPMS at the Subaru dealer — we imagine many owners skip the extra $150 or so for the sensors and check their tire pressure the old-fashioned way with winter wheels, too. After all, the tire pressure gauge still exists, and it works splendidly. Watch out for another Forester update soon, as we get into some of the things weÂ’ve liked and disliked over the past few months. Related video:

Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent