2012 Subaru Legacy on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

This Irishman really likes the Toyota GT86

Okay, okay - by this point in time just liking the Toyota GT86 (Scion FR-S, Subaru BRZ, what have you) doesn't make you special. Even if you're a sort of funny sounding, funny looking Irishman, who probably isn't the most seasoned car reviewer ever, digging the GT86 is not news.
However, if, when you choose to publish your ten-minute-long review, you include exclamatory phrases about your own pubic hair, Ozzy Osborne's drug habit and "gentleman vegetable stuff," well sir, then you'll have our attention.
Don't give up on this video, available down below, after the first couple of minutes, we implore you. The silver-tongued Irishman doesn't really get warmed up until four minutes in, or so. Believe us, it's worth the wait.

2021 Subaru Crosstrek updated with new engine, refreshed styling

For the 2021 model year, the Subaru Crosstrek is getting some mechanical and aesthetic updates, along with a new Sport trim (pictured above). The biggest difference you’ll find for 2021 is the addition of a new engine to the lineup. While the base and Premium trims will continue to use the 152-horsepower, naturally aspirated 2.0-liter four-cylinder carried over from 2020, the Sport and Limited trims will employ a new-to-Crosstrek 2.5-liter four-cylinder boxer engine. Borrowed from the Forester, and also found in the Outback, this naturally aspirated 2.5-liter provides 182 horsepower and 176 pound-feet of torque. That power is put to the wheels via a continuously variable transmission (CVT) and SubaruÂ’s torque-vectoring all-wheel-drive system. The base and Premium trims, with the holdover motor, still come with either a six-speed manual or optional CVT. In terms of efficiency, the new 2.5-liter offers 27 miles per gallon in the city, 34 mpg highway and 29 mpg combined. The 2.0-liter still provides 22/29/25 mpg with the six-speed manual, or 28/33/30 mpg with the CVT — just one mpg better across the board than the 2.5. That aforementioned Sport trim is new to the Crosstrek, and it has more to set it apart than just the engine. ItÂ’s the only version with the dual-mode X-Mode system, with Snow/Dirt and the additional Deep Snow/Mud setting. Standard X-Mode — which essentially offers better traction in snow and dirt — with hill descent control comes on the rest of the CVT-equipped Crosstrek trims. The Crosstrek Sport also gets unique visual touches to set it apart from the other trims, like more prominent wheel arch moldings, dark grey 17-inch alloy wheels, and a gunmetal finish on the grille, side mirrors and badges. Inside, it gets StarTex synthetic upholstery, yellow stitching and other yellow accents throughout the cockpit, and gunmetal and faux-carbon fiber accents. Sport Trim exterior paint colors include new Plasma Yellow Pearl and Horizon Blue Pearl finishes. 2021 Subaru Crosstrek Limited View 9 Photos Speaking of looks, all 2021 Crosstrek trims (like the Limited pictured above) get refreshed grilles and an updated front bumper, with fog light insert covers on the base model, and other trims getting new fog light covers.