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Forgotten 1990s Subaru showroom is still full of new ghost Imprezas

Every now and then, stories and photos surface of car dealerships simply forgotten by time. Sometimes it's due to the dealer in question ceasing trading, for one reason or another, sometimes it's because of political tensions in the area — like with the Cypriot Toyota dealership which still has 1970s J-tin laying dormant, ravaged by opportunistic parts hunters. Years ago, photos appeared of a complete, 150-car, zero-miles Chrysler Neon shipment in Singapore. And no matter what the backstory, it's always fascinating to see completely everyday cars remaining undriven for decades, as if they were frozen in time while the world revolved around them. How about these as-new, unregistered, first generation Subaru Imprezas? Somewhere on the island of Malta in the Mediterranean, as reported by CarsAddition.com, there's a forgotten Subaru dealership with new mid-1990s stock still on the showroom floor. Judging by the unpainted bumpers and steel wheels, the right-hand-drive cars on display are absolute base spec, with likely the 90-horsepower 1.6 flat-four powering just their front wheels. They are almost all white, which adds to the appliance appearance. A couple Justy 4WD hatchbacks keep the Impreza saloons and wagons company, along with some Kei car vans and pickups. But the star of the showroom is the still-dazzling, late-'80s XT Turbo 4WD coupe, which has probably had been there originally to draw attention. It still does, and it's likely barely used. There are Subaru posters on the walls, all faded to blue, depicting Subaru's rally program and Leone/Loyale models which were originally replaced by the rounder Impreza in 1992. It's likely that all other base-model, first-generation Imprezas ever made have faced a quarter of a century of careless use, dents and rust. They were no fancier than a similarly priced Corolla, and it's unlikely any others have been preserved in a condition anywhere near these. Were the dealership owner ever to sell these, they would need complete overhauling after sitting for 25 years with their factory liquids and lubricants, but something tells me they won't leave the place anytime soon. It's unclear what the story behind this seemingly forgotten dealership is. CarsAddiction.com, the source for these photos, says it's probably due to a competing Maltese Subaru dealer upstaging this one, and the cars' era places them in the time of the 1990s economic downturn, which might have thrown a spanner in the works for this "Fuji" dealer.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).