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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

2015 Subaru Legacy, Outback crash their way to IIHS Top Safety Pick+ ratings [w/video]

The Subaru Legacy and Outback are the latest vehicles to be awarded the Insurance Institute for Highway Safety's most prestigious safety title, Top Safety Pick+.
As we've explained many times before, this only applies vehicles that can score an "Acceptable" or "Good" rating on the five IIHS crash tests and earn at least a "Basic" rating for crash prevention systems.
In the Legacy's case, it totally aced IIHS's testing, earning "Good" scores on the small overlap, front moderate overlap, side impact, roof crush and rear impact tests, while also bringing home the top "Superior" rating for its optional EyeSight system.

This WRX STI S209 is the rarest (and most expensive) Subaru ever | Behind the Wheel S01 // E08

Behind the Wheel is a video series that shows you a bit of what it’s like to work at Autoblog. The Editors and Video Producers will show you the cars we have in our fleet, and youÂ’ll get a behind the scenes look at some of the personalities that help make the site run. Episode 8 features Senior Producer Christopher McGraw and two Subarus. First, he shows off the best way to sleep in the new Outback XT, whether your camping budget is a hefty $300 or only $10. Then he hops in the most expensive and rarest Subaru ever sold Stateside, the WRX STI S209. Is it worth its $64,000 price tag? Do you camp out of your car? WhatÂ’s your go to setup? Would you ever pay $64,000 for a Subaru? WeÂ’d love to hear from you, so please comment below! Click here for AutoblogÂ’s Camping Gear Guide.   Gear we used to make this video:  Panasonic GH5s Panasonic Lumix 12-35mm F2.8 Rode VidMic Pro Tiffen 58mm Variable ND Filter GoPro Hero 7 Black Adobe Premiere   Camping Gear: Exped MegaMat Duo Therm-a-Rest Z Lite Autoblog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. These deals are available through our affiliate partnership with Amazon.com. Deals are subject to Amazon's schedule and availability.