2009 Subaru Special Edition on 2040-cars

Auto blog

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Gymkhana 11 will be hosted by Travis Pastrana

Amidst the chaos and tragedy that has proliferated in 2020, American action sports legend Travis Pastrana has had a year of growth. In March, Subaru announced his return as a full-time rally driver, and this week, he announced that he will be the first person to host Gymkhana other than Ken Block. Pastrana has been assigned Gymkhana 11, and he'll be using a tuned Subaru WRX STI as his trusty steed. Block, Pastrana, and both of their families have participated in a fun challenge recently. In early May, Block set the stage at the Hoonigan Racing Division shop in Park City, Utah, with a makeshift Gymkhana GRiD-style course (Gymkhana GRiD was scheduled to return in 2020 before the Covid-19 pandemic). He used a Can-Am Maverick X3, and his kids and wife filmed him ripping through the course. At the end of the video, he called on Pastrana to attempt a superior answer.   And Pastrana delivered. Using a hot dog suit, a Can-Am Maverick X3, a kids kart, a Subaru WRX STI, and a Harley-Davidson with a sidecar, the Pastranas executed their own course with dirt track jumps, wheelies, burnouts and two-wheel driving. The competition wouldn't be complete without judging, so that was left up to the viewers. In online voting, audiences preferred Pastrana's performance more than Block's video at a 288 votes to 140 votes, as of this writing.  It seems the challenge was a lead-up to this week's announcement posted to Pastrana's Instagram: Got some awesome news today! @kblock43 passed the torch to me for Gymkhana 11. I have some big shoes to fill but more than excited to give it a go. Kens guidelines for me are pretty simple. Keep the essence of Gymkhana with -epic vehicle -unattainable location -precision driving with close proximity to catastrophe. The @vermont.sportscar team has already started work on building the baddest #subaru of all time. Need to find a location that I can make this car fly and drive it like I stole it. #gameon #nopressure @subarumotorsportsusa are you guys ready for this!!! @yokohamatire I’m going to need a lot of tires ?? @hooniganracing @redbull @dirtfishrally Vermont SportsCar is the technical partner to Subaru of America and has been the hub for Subaru Motorsports USA since 2005, so there's no question Pastrana's WRX will be monumental. As part of the event, there is also a competition to win a chance to be at the filming of Gymkhana 11 and hang with Pastrana. All proceeds go to a good cause.

2015 Subaru WRX

Every time I drive a Subaru WRX, I wish one of my parents had taken some weird, top-secret spy job that would have forced us to relocate to Finland when I was a kid. I could have learned the art of rally-style car control as a young lad, and in my adult life, sought out a dangerous/rewarding/awesome career as a professional WRC driver.
Never was that more clear than on the launch program for the new 2015 WRX, where Subaru pointed us down a long, somewhat treacherous stretch of road in the tree-lined mountains of northern California. Quick elevation changes were met with blind turns and washed-out shoulders, not to mention rogue bits of snow, ice and gravel that lined the apexes of nearly every turn. Here, I couldn't stop grinning, my co-driver and I switching between second and third gears, with precise steering inputs and judicious braking keeping us safely on the road and not plummeting nose-first into the trees. And the WRX simply devoured each inch of pavement with a ferocious poise that made me remember why I have loved this car so darn much.
But this sort of 100 Acre Wood perfection isn't the only way to experience Subaru's darling WRX. After a long stint of driving back down the California coast on Highway 1, I realized that Subaru's line about this being the best-driving WRX yet wasn't just a bunch of PR mumbo-jumbo. Of course, it isn't without a few compromises...