2009 Subaru Legacy on 2040-cars

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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

Hotter Subaru WRX STI teased for Detroit, probably the S209

We reported yesterday about Subaru filing an application to trademark the name "S209" for the U.S. Today, Subaru released a teaser video for what we think is that exact car: the WRX STI S209. In a video titled "From Japan with Love," Subaru is seen lapping Virginia International Raceway in a slightly-hotter-than-normal, camouflaged STI. At first glance, it's easy to see it as the STI Type RA from earlier this year. However, looking closer at the aero package reveals a little bit more. A side-by-side comparison between this car and the Type RA reveals prominent canards in front of the wheels, exclusive to what we'll call the S209. No such pieces exist on the Type RA. To make those canards flow into the bodywork, it looks like Subaru tacked on some fender flares surrounding the front and rear wheels. It's noticeably different from other STI variations, so we'll see if Subie keeps them for the production car. Beyond that, it's hardly any different than the Type RA in appearance. The gigantic wing is accounted for, as are the gorgeous gold wheels. Another reason we think this is the S209 is Subaru's video description. It reads, "Something special from Subaru Tecnica International is coming to America for the first time ever." The S20(X) series that started in 2000 with the S201 has been never come stateside before. This series has traditionally produced STIs that have more power, suspension and aero than your regular STI. Most recently, the S208 used a 2.0-liter turbo flat-four that put out 329 horsepower and 319 pound-feet of torque. Of course, the U.S. is still dealing with Subaru's Byzantine-era EJ25 2.5-liter flat-four. More power can be had past that engine's 305 horses it makes here now, so we'll see if that's the route Subaru plans to take. Subaru ended by saying it'll be revealing the car at the Detroit Auto Show in January. The wait won't be long for what we imagine will be the new king of Subarus in the U.S. Related video: