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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru fights sticker shock with financing deal on $65,000 WRX STI S209

Subaru's American division has come a long way since it peddled the tiny 360 during the late 1960s. The limited-edition, $65,000 WRX STI S209 unveiled during the 2019 Detroit Auto Show is its most expensive car yet, so the company is taking steps to make it a little bit more accessible. The Japanese firm sent its American dealers a bulletin announcing the S209 is eligible for 3.49% APR for up to 63 months, according to CarsDirect. The publication noted that rate amounts to monthly payments of $1,131 over 63 months, which adds up to $71,231. Buyers are still forking over more than $6,000 to the bank, but they're saving about $4,700 compared to a 6% loan. That's a substantial amount of money to drop on a WRX STI; it's priced in Audi TT RS territory. For the money, enthusiasts get one of the rarest street-legal cars Subaru has ever produced. After driving it, we called it the fastest, sharpest-handling, and most sophisticated WRX ever to grace our shores. It's powered by a 2.5-liter flat-four engine turbocharged to 341 horsepower and 330 pound-feet of torque, generous increases of 31 and 40, respectively, over the regular WRX STI. We'll let you decide whether exclusivity and power are worth a roughly $22,000 premium. If you want an S209 in your driveway, act fast because production is strictly limited to 209 examples, and odds are the entire batch will be spoken for sooner rather than later. Keep in mind dealers will be tempted to slap a markup on the car due to its rarity, so you might need to spend more — in some cases, a lot more — than the number listed on the window sticker. Featured Gallery 2020 Subaru WRX STI S209 View 41 Photos Auto News Subaru Car Buying

2018 Subaru Legacy starts at $23,055, Outback at $26,810

The midsize Subaru Legacy and Outback get a host of new updates for 2018. Both models get revised styling inside and out. Additionally, both models get some new standard features and revised suspension with the promise of improved ride and handling. As always, both come standard with all-wheel drive. The refreshed 2018 Subaru Legacy starts at $23,055 while a 2018 Subaru Outback will set you back at least $26,810, a bump of under $300 versus the outgoing models. Of course, both cars can be loaded up with a host of features and equipment. There are two engines available for each model, a 175 horsepower 2.5-liter flat four and a 256 horsepower 3.6-liter flat six. In the US, the only available transmission is a respectable but uninspiring CVT. Stepping up to the bigger engine isn't cheap. The top of the line Legacy 3.6R Limited starts at $32,805. The Outback 3.6R Limited starts at $36,310. There's a $39,605 Outback 3.6R Touring on top of that. Standard features on the base model are few, but moving up the range allows shoppers to add a number of features like Subaru's EyeSight safety suite, an 8-inch infotainment system, heated seats, mirrors, and windshield wipers, Bluetooth audio, LED lighting, and more. As the Outback is essentially a lifted Legacy wagon, standard features and trim levels generally mirror each other. Despite the rise of the crossover, the midsize sedan segment is still hugely popular and extremely cutthroat. The refreshed Legacy is right in the mix with the Toyota Camry, Honda Accord, Chevy Malibu, and the like with just hundreds of dollars separating the cars. The Outback is a bit harder to compare, as it's not quite a wagon but not quite a crossover. It's more expensive than most two-row crossovers like the Honda CR-V and Mazda CX-5, but offers more interior and cargo space. If you don't need a third row, the Outback undercuts models like the Chevrolet Traverse, Honda Pilot, Nissan Pathfinder, and Dodge Durango. Both the 2018 Subaru Legacy and Outback should go on sale later this year. Related Video: News Source: Subaru Subaru Crossover Wagon Sedan