2005 Subaru Legacy Wagon Gt Limited Awd Sunroof Htd Sts 6~disc Chngr on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

2018 Subaru WRX STI Type RA First Drive Review | A taste of Japan

PALM SPRINGS, Calif. — Last year, Subaru set a record for the fastest sedan lap at the 'Ring in a race-spec STI Type RA, which completed nearly 13 miles in less than seven minutes. The new 2018 Subaru WRX STI Type RA is inspired by that record-breaker (and those before it), and it will finally come to the United States as a special edition limited to just 500 units. We traveled out to the California desert to test it on mountain roads, as well as a recently built private race track at the Thermal Club. Record Setting Pedigree Subaru built its first "Record Attempt" (that's what the RA stands for) vehicle in 1988, a Subaru Legacy that drove more than 62,000 miles over 18 days at an FIA track in Phoenix. Since then, Subaru has introduced a number of WRX/STI Type RA models, with several attempts to set record laps at the Nurburgring. While Japanese customers got the opportunity to buy consumer versions of the Type RA, fans in the United States never did. Until now. The nameplate finally comes to the rest of us, improving upon an already potent, all-wheel-drive performance sedan for the everyman. The STI already offers 305 horsepower, a forgiving torque vectoring system, and that big, beautiful wing to set it apart. The Type RA takes this even further, providing more refined performance from a familiar package. The cars are currently being built, and will arrive in dealerships soon. Special Equipment Compared to the standard STI, the Type RA is about 68 pounds lighter thanks to a carbon roof and rear wing, BBS 19-inch forged aluminum alloy wheels, the deletion of the rear armrest and swapping of the spare for a tire repair kit. The lighter roof also helps to lower the center of gravity by a fraction of an inch. Other exterior changes include signature STI Cherry Blossom Red highlights on the grille and rear bumper, a front spoiler, black mirrors and Type RA badging. It only comes in three paint colors: WR Blue Pearl, Crystal Black Silica and Crystal White Pearl. Inside, it gets an ultrasuede steering wheel, short-throw shifter, red push-button ignition and a serialized plate to indicate its rarity. Under the hood, the Type RA benefits from strengthened pistons and sodium-filled exhaust valves that better withstand high temperatures, which is important as the number of laps ticks higher on track day. It gets revised ECU tuning, and lower-restriction air intake and exhaust. Finally, it has a 4.5 percent lower third gear ratio.