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Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Seeing the sights with Subaru EyeSight's Touring Assist | Autoblog in Japan

Autoblog recently went to Japan to drive cars, ride trains, and talk to carmakers about automotive history and the future of mobility. This video is part of a larger series of special reports from Japan. TOKYO — The interesting thing about Subaru's EyeSight technology is that — like its name suggests — it relies mostly on the stereoscopic color cameras located behind the rear-view mirror that scan the road ahead of the car. We've had EyeSight available here in the U.S. for years now, controlling features like pre-collision braking and throttle control, and adaptive cruise control. The cameras can detect vehicles, pedestrians and lane markings, and judge their distance. It uses color images to recognize brake lights, which add another piece of important input when making critical life-or-death decisions. New for Japan, though, is an EyeSight upgrade called Touring Assist. Touring Assist builds upon the capabilities of EyeSight with more robust lane tracing, adaptive cruise control and steering assist. Before expending to other markets or other models, Touring Assist is only available on the Subaru Levorg and WRX in Japan. The capabilities of lane tracing have been expanded for use at any speed, rather than just over 37 miles per hour. Additionally, Touring Assist adds automated steering to help keep you in your lane. This uses the cameras not just to read and adhere to the lane markings but, at speeds of up to 37 mph, to also follow the car in front of you. Touring Assist doesn't allow for fully autonomous driving, but its driver assistance features automate certain functions in specific conditions, theoretically making driving safer and easier. It's a step toward fully autonomous driving, a technological foundation upon which self-driving systems can expand. We arrived in Japan in spring, expecting to see streets lined with cherry blossoms. Instead, we were met with a frigid downpour that later turned to snow on our first full day in Tokyo. While not ideal conditions for our first time driving in Tokyo traffic — or driving on the left side of the road in a right-hand-drive car — it allowed us to test out Touring Assist in less-than-perfect conditions. Check out the video above to see how that went. In all, we were pretty impressed with Touring Assist. What would have been a fraught drive in a foreign country on the wrong side of the road in crappy weather and heavy congestion was actually pretty relaxed and enjoyable.