1999 Subaru Legacy Gt. 2.5l on 2040-cars

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Subaru WRX STI S209 is the most expensive production Subaru ever

We asked for it, and now we have it: The ultimate WRX STI. It’s called the STI S209, and we drove the extra-special Subaru just a few short weeks ago. Now we have a price, and itÂ’s officially the most expensive new Subaru ever. All 209 examples of the S209 will sell for $64,880. WeÂ’ll give you a second to process that, but a second most likely isnÂ’t long enough. Every one of the 209 cars will be headed to the U.S. starting in November this year — STIÂ’s shop is only able to produce 2-3 cars per day, so itÂ’ll be a slow trickle of cars being shipped over here. Previous to the S209, the Type RA was the top dog in the American WRX lineup. It cost $49,855, and offered a nice bump in performance over a regular STI. This S209 finally gives us the significant increase in power weÂ’ve been asking for all these years, but it also represents a massive effort at making the best-handling STI ever. Aftermarket modifications could get you partway there, but there will be no true equivalent to the S209 coming from somebodyÂ’s garage. We fully expect itÂ’ll be Subaru WRX STI enthusiasts who spring for the few available cars, as the $64,880 price will likely be a major roadblock for all but the true believers. At that price thereÂ’s a huge variety of other cars to choose from, many of them more desirable than an ultra-rare Subaru to some folks. Dealer markups could take this car to even greater heights, especially if a dealer finds some Subaru fanatics with money to burn. If the 341-horsepower S209 sounds like something you need to park in your garage, we suggest you get over to the nearest bank and Subaru dealer as soon as possible.

Subaru to stop building Camry for Toyota in the US

It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked of moving Camry production to its Georgetown, KY plant. The news was official internally last November when SIA Executive Vice President Tom Easterday told the Louisville Courier-Journal that Camry production would end. Now, Automotive News reports that both automakers have admitted publicly that the end will come in 2016.
SIA currently has a 170,000-unit capacity devoted to the home-brand Legacy and Outback models, while a $400-million expansion increases that to 300,000 units to prepare the facility for Impreza production in two years. Freeing up the 100,000 units of production devoted to the Camry means a 400,000-unit capability, which is far more than Subaru needs at the moment, but the Toyota exit will allow it to expand any way it sees fit. Subaru has said it will absorb the workers on the Camry line and no jobs will be lost, the mayor of Lafayette saying the development could change the timetable for the expansion.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent