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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2015 Subaru XV Crosstrek Special Edition shows its shining face to the Detroit crowd

The 2015 Subaru XV Crosstrek Special Edition is an easy model to spot thanks to its bright Sunrise Yellow paint. However, under the lights at the 2015 Detroit Auto Show, the shade actually looks a bit darker than the blazing tone from the original photos. Subaru is only making 1,000 of these shining models, and appropriately, they hit the market in the spring when the sun starts shining. Beyond the bright paint, buyers get a Crosstrek with a power moonroof, body-color folding mirrors and blackened headlight bezels. Inside, there's Subie's Starlink infotainment system with a seven-inch touchscreen and two USB ports. The all-weather package should make things easier on cold days, too, with heated seats and side mirrors, plus a windshield wiper de-icer. The whole package based around the 2.0i Premium trim rings up for $25,290, plus $850 destination and delivery.

2013 Subaru Outback Limited

Subaru has given the 2013 Outback a host of detail changes and updates, though you'd hardly know from looking at it. The mild exterior changes mostly go unnoticed, and if you're comparing on a numbers basis, the new 2.5-liter four-cylinder engine is bang-on what the old engine would do. The biggest news is EyeSight, Subaru's new stereo camera-based system that drives lane-departure warning, active cruise control, automatic emergency braking and forward collision alert functions.
The 2013 Outback spent some time in my driveway, and as far as jacked-up wagons with off-road cladding go, this is one of the most affordable of the lot. That doesn't mean it's cheap; the Outback I tried was a Limited model with moonroof, navigation, EyeSight, leather and CVT added on. That takes the Outback from its roughly $25,000 starting point and adds nearly $10,000, landing solidly in the mid-$30,000 range. Still, against its most natural competitors like the Volvo XC70 and Audi A6 Avant, the Outback is a better value.
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