Rare! 2002 Subaru Impreza Wrx Wagon 2.0 Turbocharged Adult Owned Very Clean Car on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Outback Luggage Test | How much cargo space?

I'm reporting to you from my home in Portland, Ore., which is pretty much ground zero for Subaru Outback ownership. They're absolutely everywhere, challenged only by its little Crosstrek brother for new-car ubiquity. A big reason for that is owners (of which I know many) actually take them on outdoorsy weekend adventures. Ground clearance, all-wheel drive, copious space for gear and actually useful roof racks make an actual difference — it's not just for show, as is often the case with crossover ownership.   Well, the ground clearance (8.7 inches) and all-wheel drive (standard) are a given, but just how much space are we talking about in the Outback? The specs say there's 32.5 cubic feet behind the raised back seat, which is comparable to most compact crossovers. The rare ones that run bigger include the Honda CR-V (39.2 cu-ft) and Subaru's own Forester (35.4 without the panoramic sunroof), but remember that much of their volume is up high in the greenhouse since they are taller vehicles. By contrast, the Outback is deeper, which can not only be seen with the back seat raised, but when lowered, it's a few inches longer. If this test involved a trip to Ikea, I'm pretty confident the Outback would do better than those compact SUVs as a result. But, this is about luggage, not boxes of Bjorgorfen parts, so let's pack up the Outback for a hypothetical Pacific Northwest outdoorsy weekend adventure. So here is what you're working with. Note that rubber trunk tray and cargo cover are actually standard on all but the base Outback trim level.  As for that cargo cover ... Upper left: Here it is in place. Duh. Upper right: Like many other vehicles, especially wagons, there's a channel that runs up the D pillar that lets you quickly raise the cover without fully retracting it.  Bottom left: Here's a better look at that channel. Bottom right: Because the back seat reclines, you could end up with a gap between seatback and cover. This little filler piece is attached to a tension rod that easily adjusts by hand.  OK, onto the bags. As usual, I'll start by keeping the cargo cover in place. And as always, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).

Toyota 86 and Subaru BRZ successor canceled?

Rumors indicate that the Toyota 86 is done for. Japanese Nostalgic Car is quoting Japanese sources as saying Toyota and Subaru have parted ways regarding the 86 and that the current car's replacement is off the table. According to JNC, the Japanese magazine Best Car is readying a report that the 86/BRZ successor has been canceled. JNC also considers the fact that in Japan, there will be a four-cylinder, 197-horsepower version of the new Supra, ready to continue where the 86 will leave the market. Back in 2016 the automaker seemingly confirmed that a replacement for the rear-drive car was under development, but plans can change and with a cheaper Supra version for sale in markets outside the U.S., we have to wonder if the 86 replacement has been shelved. The 86, while balanced, has only received mild enhancements and not a lot of extra power during its near-decade long time on the market, and it isn't such a strong seller that it would necessarily merit the effort of Toyota developing a successor on its own, particularly without the help of a partner like Subaru or BMW. At the same time, Autocar quotes Toyota boss Akio Toyoda on the Supra: "At the end of the day, is there anything better than a tight rear-wheel-drive sports car? I hope this won't be the last Toyota sports car you see from us in the future." While that is far from a solid statement of Toyota's future intent, it paves the way to offerings below the Supra, and shows how much the company boss cares about driver involvement. There is a distinct possibility that the company will re-introduce the MR2 as an electrified, rear-drive sports car – which could still be a joint venture with Subaru, as Japanese Nostalgic Car theorizes. Whatever's in the pipeline – and we hope there is something in the pipeline – it seems Toyota's heart is in the right place: driving the rear wheels. Related Video: