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Subaru calls Forester Ultimate Customised Kit Special edition 'an unfortunate situation'

UPDATE: Subaru of America reportedly found it necessary to disavow itself from the Forester Ultimate Customised Kit Special edition that was displayed at this year's Singapore Motor Show. According to The Drive, the automaker sent a letter to its American dealership network to explain that it "had nothing to do with this" and that "it obviously goes without saying that this car will not be available in the United States market." Lead image courtesy of imgur. Subaru likely brought several serious concepts to this year's Singapore Motor Show. We sincerely hope that this is not one of them.  Meet the Forester Ultimate Customised Kit Special edition (little "e"). If you're old enough to be on the Internet, you certainly know exactly where this is going, and it's not anywhere appropriate.  In this lighting, it's hard to tell, but the F***S edition appears to be finished in Subaru's World Rally Blue, and the pin-striping is very likely STI's signature cherry blossom pink, but we frankly cannot tear our eyes away from the podium, which is emblazoned with the custom Forester's name. As Top Gear Philippines points out, it's otherwise a fairly generic show car. From the body kit that gives it a low-slung attitude to the custom paint work, nothing about the F***S edition appears out of the ordinary. It's even rocking a set of 20-inch Enkei wheels over yellow brake calipers.  We're not sure what exactly is going on under the hood, but we wouldn't be surprised to find the normal host of bolt-on factory and aftermarket power-adders, or maybe even a full-blown STI powertrain just for extra cred.  Inside, it has yet more of the trappings of a run-of-the-mill SEMA build. A huge touchscreen up front controls a custom audio system backed up by Focal amplifiers and a subwoofer. There's custom blue ambient lighting in the front cabin and a set of tablet-style monitors for rear passenger entertainment.  The execution leads us to believe that either its builders had no clue, or they simply gave no... well... you know. 

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2014 Subaru BRZ gets exceedingly modest price increase

Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 - a $25 increase over 2013 - bringing the total to $26,390.
Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.
The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.