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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

Autoblog Minute: VW Q3 financial woes, 2015 Tokyo Motor Show

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Consumer Reports pulls its Tesla recommendation, the U.S. copyright office offers a ruling that affects car owners and gear heads, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. After a week away testing vehicles for Autoblog's Tech of the Year award, we're back in the office to recap the week in automotive news. [00:00:30] One of the things you might have missed was Consumer Reports pulling its recommendation of Tesla's Model S sedan. The blemish for Tesla comes after a tally of reviews from customer surveys. The most common problem areas for the Model S as cited by survey takers included: the drivetrain, power equipment, charging equipment, body and sunroof squeaks, rattles, and leaks. So lots of stuff. Though they could not ignore a score of "worse-than-average", Consumer Reports still [00:01:00] highlighted the fact that the Model S was "the best performing car" they've ever tested. Telsa CEO Elon Musk took to social media to defend his sedans saying: "Consumer Reports reliability survey includes a lot of early production cars. Already addressed in new cars." And, "Tesla gets top rating of any company in service. Most important, CR says 97% of owners expect their next car to be a Tesla (the acid test)." In Financial news, Volkswagen took a hit and reported an operating loss of [00:01:30] $3.84 billion. This is the first such loss for VW in 15 years. Toyota reclaimed the crown as the world's largest automaker as well. It's important that it's not all doom and gloom for VW though in Q3. Sales revenues were up and the company's automotive division boasts $30 billion dollars in liquid assets. It's a sizable war chest that will no doubt come in handy, as the company has yet to feel the full brunt of the diesel emissions scandal. Good news for gear heads. The US copyright office [00:02:00] ruled in favor of mechanics and car owners by granting an exception to existing copyright law. The law was originally meant to prevent software pirating and bootlegging of Hollywood movies.

2019 Subaru Ascent Drivers' Notes Review | Subaru redux

The 2019 Subaru Ascent is the follow-up to the odd and slow-selling Subaru Tribeca. From 2005 to 2014, Subaru sold just 76,774 Tribecas in the U.S. at a time when the company's sales as a whole were on a climb. As we put it in our first drive review, the Ascent can be considered a sort of mulligan. The new model comes out hot and heavy against strong three row competitors like the Honda Pilot, Toyota Highlander, Mazda CX-9 and American offerings like the Chevy Traverse and the Ford Explorer. Our tester is the top-shelf Touring trim. Standard features on the Ascent include Subaru's EyeSight driver assist technology, adaptive cruise control with lane keep assist, keyless entry, three-zone climate control and a turbocharged 2.4-liter flat-four mated to a CVT. Power, like nearly every Subaru, is sent to all-four wheels. For $45,670, the Ascent Touring nets you features like leather trim, power-adjustable front seating, a panoramic moonroof, LED lighting, a power opening rear gate and an upgraded audio system with an 8-inch touchscreen infotainment system. Editor-in-Chief Greg Migliore: I found myself liking the Subaru Ascent much more than I expected. The turbo four and light steering made it surprisingly engaging to drive. I enjoyed how this one was trimmed out, and the cabin managed to be both woodsy and elegant. It also offered an excellent view of my surroundings, which is not a given for a beefy SUV. Style-wise, I don't love it. I think it looks better in pictures than in person. It seemed a little overwrought in my driveway. If you need a people hauler, and specifically, you need three rows, this one is worth a look. If you don't need three rows, I'd go with an Outback or Forester. That being said, this is the vehicle Subaru absolutely needs in order to have a more complete presence in the U.S. market. It's highly competitive with the VW Atlas, and it should add some solid incremental sales to Subaru's volume. Consumer Editor Jeremy Korzeniewski: I've logged more time in the Subaru Ascent than any other staffer here at Autoblog, having attending the automaker's initial drive event a few months ago and then signing a different one out to schlep my family on a couple of long drives in and around Seattle, Wash. Sometimes it takes a good, long drive to really figure out a car's merits and demerits. Other times, though, initial impressions are confirmed.