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Subaru builds 3 millionth car in America

Subaru announced August 1 that its Indiana factory completed the 3 millionth American-built Subaru, a Lapis Blue Pearl Outback. The company reached the milestone July 28. Subaru has been building cars at its factory in Lafayette, IN, since 1989. The factory opened as a joint venture with Isuzu, but Subaru eventually took full ownership. Subaru first built North American Legacy sedans and wagons at the factory, followed by the Outback, Baja, and Tribeca. Subaru plans to upgrade the Indiana facility to handle increased demand. The company will double capacity from 218,000 units to 436,000 by March 2019. Subaru will add Impreza production toward the end of the year, and begin production of a three-row crossover in 2018. Related Video:

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Refreshed Toyota 86/Subaru BRZ spied running around the Nurburgring

The Toyota 86 and Subaru BRZ are officially confirmed for a second generation, but it looks like this current car will not go softly into the night. One of our spy photographers just caught a camo’d up BRZ/86 pounding around the Nurburgring with a few changes in store. This tester only has camouflage on the front and rear of the car, indicating a light refresh is the extent of the styling changes. In examining the car as a whole, itÂ’s a rather conflicting tester. Both the grille and headlights tell us itÂ’s an 86, but the badge on the rear clearly says “BRZ.”  The Toyota 86 has a different grille than the BRZ, and we can see that style grille flanked by some massaged vents on both sides. Toyota uses a different style of headlight for the 86, and these look similar to those used in the current car. New front-design features are covered up by the camouflage, but the sheet metal doesnÂ’t appear to be changing. Another area of potential change is at the rear of the car. More camouflage on the trunk lid covers the obvious BRZ badge and the taillights. We donÂ’t see much in the way of differences between the taillights on this model and the current BRZ/86 twins, but the manufacturer obviously wants to keep something secret back there. What weÂ’re most excited about is seeing the extra vent behind the front wheels. Current BRZ and 86 trims donÂ’t feature such intense cooling additions. Above it sits what appears to be a badge or protrusion of some sort. The window-level badging is still visible under the wrapping, but the tire-level badge is a new one — itÂ’s similar to the design we see on the WRX and WRX STI.  All things considered, this one is a little confusing. Subaru could be adopting a more Toyota 86-esque design, but we suspect a special edition is in the works. Hopefully it involves more than just design tweaks, and gives this model a hearty send-off before the new generation arrives.