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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Was the old one better? 2019 Subaru Forester joined by past generations

NEW YORK — Are you having a hard time telling the all-new 2019 Subaru Forester apart from its predecessor? Are you wondering what was actually changed? Well, it's as if Subaru sensed that confusion, and brought the new Forester's ancestors on stage for its debut here at the New York Auto Show. Honestly, it didn't help much. The rear looks considerably different thanks to its Honda Accord-like forked taillight treatment, but oh boy, is there a strong similarity between generations four and five. However, given the success Subaru has been enjoying these past few years, why mess with something that works. After all, the new Ascent looks the way it does because that's what Subaru customers expected. And now, Subaru Forester, this is your life. Which is your favorite? Generation 1: 1997-2002 Generation 2: 2003-2008 Generation 3: 2009-2013 Generation 4: 2014-2018 Generation 5: 2019 View 19 Photos Related Video: New York Auto Show Subaru Crossover SUV

Travis Pastrana's new Gymkhana Subaru billed as 'wildest WRX STI ever'

This black Subaru WRX STI is going to be the next fireball of a racecar to be featured in Hoonigan’s Gymkhana video series. ItÂ’s billed as the “wildest WRX STI ever” by Subaru, and weÂ’re not going to argue with that claim. Just look at it. The raw carbon body looks like an actual cheese grater. You could throw a whole chicken at the front fender as it drives by and end up with shredded BBQ. Its hood-exit flame-spitting exhaust will even give the bird a nice char as it passes over the front of the car. And no, we canÂ’t see any flames in the photos here, but Subaru promises that it does produce fire. The wacky aero was apparently developed in a wind tunnel. And if you havenÂ’t guessed by now, this car was designed with zero restrictions for anything. ItÂ’s not competing in any competition, so everything was optimized for the best possible performance. ItÂ’s packing a custom-made boxer engine, but Subaru isnÂ’t providing any numbers for us yet. We can guarantee that itÂ’s making bonkers power, through, as the extra smoky photos would suggest. The car also has a long travel suspension and “race-ready interior.” Travis Pastrana will be behind the wheel in this 2020 Gymkhana series that is promised to be even bigger and better than the Gymkhana videos before it. PastranaÂ’s history of rally and rallycross driving should help him provide the same level of entertainment that Ken Block provided in Subarus of the past.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Travis PastranaÂ’s NEW Subaru STI Gymkhana Car: First Ever Tire Test (In All Raw Carbon!) “This STI is unbelievable!” Travis Pastrana, said. “WeÂ’ve never had the opportunity to do this before, to build a car with no restrictions. Engine, suspension, aero — everything is unlimited, clean sheet. ItÂ’s crazy fast, easy to control and get sideways and it was perfect out of the box in testing. Gymkhana is a new challenge for me but I want to raise the bar, and this is the car to do it.” The car itself is a collaboration between Subaru and partner Vermont SportsCar. It did start as a production STI, but it looks nothing like it now. WeÂ’re hoping to learn more about the car soon — new Gymkhana videos canÂ’t come soon enough. Related Video: