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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.

Subaru Forester gets facelift for Japan

Subaru will introduce the updated version of the Forester for the Japanese domestic market at the Tokyo Motor Show later this month. The model benefits from a number of upgrades to the styling, interior, and equipment. It remains to be seen which, if any of these improvements will be applied to the version we get here. Most noticeable is the revised front fascia, which has been restyled to give it a "sturdier, more SUV-like appearance" thanks to a new grille, bumper, and headlights. Those lamps incorporate the company's latest EyeSight system with LED high- and low-beams that adapt to provide the optimal level of illumination according to traffic conditions. The suite of safety systems also includes lane-assist, pre-collision brake assist, blind-spot monitor, adaptive cruise control, and more. Around back the taillights have been redone as well, along with new 17- and 18-inch wheels and new body color options. Other features of the revised Forester include a new instrument panel with silver and piano-black accents, a color LCD display, and more. While mechanical changes remain limited, Subaru says it has optimized the suspension, steering, and transmission for better response. Turbocharged models also get active torque vectoring, and improved insulation promises lower NVH levels across the board. Subaru Upgrades Forester in Japan — New Safety Features include EyeSight (Ver. 3) and New Headlight Advancements — Tokyo, October 6, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced an upgraded edition of the Subaru Forester in Japan. The model will be exhibited on October 28 at the Tokyo Motor Show 2015 Press Day. The Forester has always been noted for the high degree of performance balance as an SUV. The latest upgrade advances this performance especially in the areas of design, driving enjoyment, and the utility and comfort expected of an SUV. Furthermore, the Forester's safety performance, already among the world's highest, has been bolstered by adopting the new EyeSight*1, an Advanced Safety Package*2 incorporating newly developed Adaptive Driving Beam headlights, and Subaru's first LED high & low beam lights and Steering Responsive Headlights. This comprehensive upgrade in vehicle performance has raised the Forester to a new level, as a product that will brighten the lives of more customers than ever.