2014 Subaru Impreza 2.0i Premium on 2040-cars

Auto blog

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Comedic Hasselhoff car ad leads to a dream job in Sweden

Last month a guy in Florida posted a homemade ad for his 1996 Nissan Maxima online and Nissan bought it from him. This month a guy in Sweden posted a homemade ad for his 1985 Subaru Justy J10 Trendy online and got a job with Swedish car magazine Auto Motor und Sport. When Nils Jangan relocated to a new city and couldn't get a job, the financial drain eventually demanded he get rid of his car. Looking for a way to convince anyone to purchase a 29-year-old hatchback, he enlisted the help of Mordor, Saruman and, naturally, David Hasselhoff giving the thumbs up.
The picture was accompanied by text describing the "Japanese mountain goat" that was "hand-forged" by "the Saruman of carmakers," and its "54 frighteningly well-hung horses." One of its other advertised features was "I.D.N.R.I.S" seat belts, the "Instant Death No Retardation Impact System" meaning the occupants would never have to worry about long-term care if they were "in any collision at speeds higher than 12 km/hour." He asked 10,000 kroner (about $1,500 US) for the beauty, but he was also willing to trade for a job.
After posting the ad on Blocket, a Swedish craigslist, and having it shared throughout the community, Jangan got a ton of interest in the car and a job offer from Auto Motor und Sport, which he accepted. As for the Subie, it ended up going to a local repair shop for just a few hundred kroner, but we imagine Jangan's gets a decent work-related loaner or two to make up for it.

UK designer to make WRX Concept-aping body kit for production Subaru

Remember the Subaru WRX Concept shown at the 2013 New York Auto Show, the one almost everyone loved but no one expected Subaru to make? Indeed, that Parnassian "design statement" led to a production design that came from a good middle class neighborhood known for its office parks and pasture land. UK designer Michael Bond is offering to change that, the man behind the yet-to-be-produced Rumbler "Superhero Utility Vehicle" touting the Subaru WRX Concept 13, which would take a customer's new WRX and turn it into something pretty close to the original concept.
That means new front and rear clips, including a redesigned rear diffuser to increase downforce, but a spoiler can be installed if the buyer decides that what he wants. The car won't be an exact replica of the NYIAS concept since that would infringe on Subaru's intellectual property, but it isn't clear yet how the design would be altered. Bond's site says that once he gets 50 confirmed orders, his team will order a WRX and begin the process of creating the new bodywork. It is claimed that once work begins, it will be four to six months to "[present] a completed model for public view."
Bond says the price will come down depending on the number of orders beyond 50, but doesn't give any indication of how much those first 50 cars could cost. If you're keen, though, head over to the site and fill out the enquiry form. Who knows if the Concept 13 will happen, but so far this is the best chance you have of getting what could have been.