2014 Subaru Impreza 2.0i Premium on 2040-cars

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Subaru funds Center For Pet Safety crash testing for dogs [w/video]

Crash-testing new vehicles to evaluate their ability to keep humans safe in accidents is nothing new, but thus far there has been little in the way of crash testing for dogs. Subaru, a company that portrays itself as pet friendly, hopes to raise awareness on the issue of pet safety by funding initial crash testing by the nonprofit Center for Pet Safety, Automotive News reports.
Real dogs were not used in the crash tests; three dummy dogs representing a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever were used. There are a variety of devices for sale that are supposed to restrain dogs from entering the front-seat area and distracting the driver - tethers, cages, nets and crates - but their effectiveness in a crash is unknown.
In Subaru's crash test, performed at a Virginia laboratory that tests child seats on a device that speeds down a track and stops abruptly, the results show that devices such as dog tethers are prone to break in a crash, sending the dog rocketing into whatever is in front of it. Rather alarmingly, the organization reports a 100-percent failure rate. In other words, "None of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident." Yikes.

2020 Subaru WRX and WRX STI Series.White sneak in one more special edition

LOS ANGELES — This generation of Subaru WRX and WRX STI is nearly done, and has celebrated with special versions here and back in the home country. But the company isn't finished with limited edition models yet, as proven by the 2020 Subaru WRX and WRX STI Series.White model (their punctuation, not ours). Just like past Series.Whatever models, the Series.White is distinguished on the outside by an exclusive Ceramic White paint scheme. It's accented by black mirror caps, black badging and matte bronze wheels. On the WRX, they're 18-inch wheels from Subaru, and the STI gets 19-inch BBS wheels. The paint color isn't the only perk, as each car comes with a selection of desirable options. The WRX basically gets the Premium trim's Performance Package, plus a few goodies. That means it gets Recaro seats, Brembo four-piston front calipers and two-piston rear calipers, LED adaptive headlights, and the sunroof is deleted. It also gets a special Bilstein suspension setup that hasn't been offered on the WRX before. The WRX STI gets a Bilstein suspension, too, as well as Brembo six-piston front calipers and two-piston rear calipers, Recaro seats, stiffer steering rack mounts and Michelin Pilot Sport Cup 2 tires. Neither model gets any extra power, though. Subaru will only build 500 examples of each model, a total of 1,000 cars. The WRX Series.White has a price of $34,895, and the WRX STI costs $43,595. These special Subarus go on sale next year.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.