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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.

The Toyota GT86 Shooting Brake Concept is real

As a two-door wagon the shooting brake exists at the unusual but captivating intersection between practicality and sportiness. This Toyota GT86 Shooting Brake Concept is no different – it's a standard GT86, with no mechanical alterations save the grafted-on wagonette roof and hatch. It's fully functional, too, having turned some laps on Toyota's test tracks. It even has the blessing of Tetsuya Tada, the father of the Toyota 86 and its Subaru BRZ and (now rebadged) Scion FR-S, who's been protective of the original GT86 concept to the point of strenuously resisting any serious power upgrades. This isn't the first shooting brake concept we've seen from the Toyobaru twins, but it's the first Toyota-badged one. Subaru brought the Cross Sport Design Concept to the 2013 Tokyo Motor Show. So how did the GT86 Shooting Brake Concept happen? The story, as Toyota tells it, involves the company's Australian design team. They created a 1/4-scale clay model of the shooting brake, and showed it to Tada when he visited in late 2014. He was so impressed, Toyota says, that he had his hand-picked craftsman in Japan bring the idea to full-scale fruition. The Australian design team, in the outdoor-loving spirit of their country, immediately thought that the longer roof would be perfect for carrying surfboards and other unwieldy sports equipment. And it would be. Meanwhile, Tada and the rest of the Toyota corporation want to tamp down expectations. It's a design study, the company says, and it's just "testing the waters." Toyota won't rule anything out, and Mazda recently surprised everyone with the MX-5 RF's unusual and attractive targa model. Maybe in a world where Mazda felt confident enough to introduce the RF, Toyota can be daring enough to bring a sporty wagon to the masses. We can hope, and maybe if we all make enough noise together Toyota will make it a reality. Related Video: Featured Gallery Toyota GT86 Shooting Brake Concept Scion Subaru Toyota Coupe Hatchback Wagon Concept Cars Performance shooting brake toyota gt86 gt86