2008 Subaru Impreza Wrx Sti. With A 2011 Sti Front Bumper And 18 Inch Wheels. on 2040-cars

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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2020 Subaru Legacy Review & Buying Guide | It's a sedan! And a good one

The 2020 Subaru Legacy is facing a very steep climb. Though redesigned and massively improved, it's still a sedan in an increasingly SUV world – and a sedan, no less, that has always struggled to attract shoppers away from the Honda Accord and Toyota Camry. Even within Subaru's own dealerships, it seems destined to gather dust while buyers gobble up the brand's four popular crossovers. But, who cares about popularity? The new Legacy is extremely good, benefiting from technological advancements and massive engineering upgrades for 2020 – including the welcome return of a turbocharged engine. It's better to drive, more comfortable, and easier to use, while maintaining its sterling safety reputation and standard all-wheel-drive system. Really, the Legacy has never been so appealing and competitive in the midsize sedan segment, even if its timing is a bit lousy. If you're among those happy to avoid the SUV trend, it is absolutely worth going against the grain. What's new for 2020? The Legacy is completely redesigned for 2020 – although it's a bit tough to tell by the styling. It adopts the same platform as other recently redesigned Subarus, most notably, the 2020 Outback that continues to be effectively a lifted Legacy wagon. Or, given their respective popularity, is the Legacy now a lowered Outback sedan? In any event, the two share virtually everything except their ride heights and trunk designs. That includes a substantially stiffer structure that contributes to improved handling, steering precision, ride comfort and safety; a mostly new base engine and the welcome return of a turbocharged four-cylinder as the engine upgrade; new accident avoidance tech; and an improved interior with nicer materials, a more attractive design and a massive 11.6-inch vertically oriented touchscreen in most trim levels. What's the interior and in-car technology like? Like the exterior, the Legacy's interior isn't as eye-pleasing as those of many rivals, but it's also better than before. It boasts better materials, including padded and stitched simulated leather on most surfaces up front that contributes to a far more upmarket look and feel. The top-of-the-line Touring XT trim level, pictured here, gets pretty swanky with its Tan Nappa Leather, and we like that Subaru didn't feel the need to spread fake wood trim about to make it seem more luxurious.

Comedic Hasselhoff car ad leads to a dream job in Sweden

Last month a guy in Florida posted a homemade ad for his 1996 Nissan Maxima online and Nissan bought it from him. This month a guy in Sweden posted a homemade ad for his 1985 Subaru Justy J10 Trendy online and got a job with Swedish car magazine Auto Motor und Sport. When Nils Jangan relocated to a new city and couldn't get a job, the financial drain eventually demanded he get rid of his car. Looking for a way to convince anyone to purchase a 29-year-old hatchback, he enlisted the help of Mordor, Saruman and, naturally, David Hasselhoff giving the thumbs up.
The picture was accompanied by text describing the "Japanese mountain goat" that was "hand-forged" by "the Saruman of carmakers," and its "54 frighteningly well-hung horses." One of its other advertised features was "I.D.N.R.I.S" seat belts, the "Instant Death No Retardation Impact System" meaning the occupants would never have to worry about long-term care if they were "in any collision at speeds higher than 12 km/hour." He asked 10,000 kroner (about $1,500 US) for the beauty, but he was also willing to trade for a job.
After posting the ad on Blocket, a Swedish craigslist, and having it shared throughout the community, Jangan got a ton of interest in the car and a job offer from Auto Motor und Sport, which he accepted. As for the Subie, it ended up going to a local repair shop for just a few hundred kroner, but we imagine Jangan's gets a decent work-related loaner or two to make up for it.