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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Listen to the new 2022 Subaru BRZ's flat-four going flat-out

Subaru's second-generation BRZ is clearing its throat before its official debut. While its design remains hidden, the Japanese firm released a video that lets us hear the new coupe's flat-four engine sing for the first time. Most of the video was shot from the driver's point of view, which is a clever way of keeping the sheetmetal largely out of sight. It allocates more screen time to America's picturesque wilderness than to the car, but the sound of an engine racing from turn to turn and footage of smoking tires breaks the National Geographic vibe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Industry chatter suggests the exhaust note comes from a version of the 2.4-liter flat-four that powers the Ascent, among other models. In the BRZ, it will likely send about 220 horsepower to the rear wheels via either a standard six-speed manual transmission or an optional automatic. Nothing suggests there will be a turbo under the hood, at least not at launch. Subaru could release a more powerful variant a little bit later in the production run. Earlier preview images show the second-generation BRZ will wear bigger headlights than the current model, though the C-shaped LEDs inspired by the engine's flat layout remain. It also looks like the grille will again be positioned low on the front fascia. Spy shots confirm its proportions haven't drastically changed, it still wears the archetypical proportions of a nimble rear-wheel drive coupe, but the rear lights are much sharper than before. While it's difficult to tell for sure, we think fewer curves and more creases will be the coupe's main design theme. Subaru will unveil the second-generation BRZ online this Wednesday, November 18. Sales will start shortly after, and deliveries will begin during the first half of 2021 — in the United States, at least. Subaru confirmed the BRZ will not be sold in Europe, partly because making it compliant with strict emissions regulations would be far too expensive. Toyota has kept its lips sealed about its variant of the car, but we expect to hear more about it after the BRZ's debut. As of writing, we don't know if the next 86 will again be twinned with the BRZ, or if it will land with a brand-specific design, mechanical modifications, or both. It will also arrive in showrooms during the first half of 2021. Related: Subaru Coupe Performance

Subaru suing CA dealership for alleged false customer surveys

Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses are actually quite important to showrooms because automakers require the businesses to keep things at a certain level or face penalties. However, a Subaru dealer allegedly found a way to game that system, at least briefly, and now the Subaru of America has filed a lawsuit in US District Court for breach of contract. South Coast Subaru in Costa Mesa, CA, reportedly falsified 224 customer satisfaction questionnaires in 2014, according to Automotive News. The scheme wasn't that hard to figure out, though. All of the faked surveys were allegedly submitted through the IP address of an Acura showroom managed by the same dealer. Under normal circumstances when someone buys a Subaru, the dealer is supposed to collect the customer's email address and submit it to the automaker. However, South Coast allegedly presented false addresses, and then managers had employees fill the forms out during lunch. Subaru claimed in the suit that by doing this the dealer harmed the company's product reputation and its goodwill among customers. "Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru]," the complaint said, according to Automotive News. Related Video: