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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2020 Subaru Legacy First Drive | Deserving of more attention

OJAI, Calif. — No brand has benefited more from the crossover boom than Subaru. SubaruÂ’s spectacular rise – from fewer than 100,000 sales in 1995, to a record pace of roughly 700,000 this year – was fueled largely by all-wheel-drive crossovers like the Outback and Forester, as the American market basically fell into SubaruÂ’s lap. But unlike some competitors, Subaru is keeping full faith in sedans, as evidenced by the all-new 2020 Legacy. Its impressive redesign underlines the advantages of the humble family sedan, from a more-affordable price to superior fuel economy. In true Subaru fashion, or perhaps anti-fashion, the LegacyÂ’s self-effacing styling  that's hard to distinguish from its predecessor wonÂ’t blow anyone away. But look past the workaday sheetmetal, and youÂ’ll find a decisively improved sedan. ItÂ’s roomier than any class rival save the Accord, notably quiet and lavishly appointed, too. Consider the standard Eyesight suite of accident avoidance tech and a driver-monitoring system thatÂ’s still AWOL on most luxury cars, including Teslas. And the 2020 Legacy is a solid value, at $23,645 to start. That undercuts the most-affordable Accord by nearly $1,000, and the Camry by $1,120 – and thatÂ’s despite the LegacyÂ’s standard, full-time all-wheel drive, which has few peers in this segment. The 2020 Nissan Altima S AWD starts well north of the base Legacy, at $26,345, and although itÂ’s slightly more powerful than the Subaru, it's not enough to justify the premium. So if you buy a Legacy, itÂ’s like getting AWD for free, if youÂ’d care to look at it that way. (Subaru certainly would). 2020 Subaru Legacy View 21 Photos The LegacyÂ’s exterior may have people stifling yawns, but the interior will have them catching their breath. SubaruÂ’s new 11.6-inch, tablet-style multimedia touchscreen is a revelation for a brand thatÂ’s been notorious for antiquated infotainment.

2015 Subaru Legacy spills out ahead of Chicago

Subaru has been one of the industry's hottest automakers, recording record sales month after month. Those handsome figures have come largely on the backs of its crossover lineup, however - models like Forester, Outback and XV Crosstrek have been carrying all the water. The Japanese marque has seen less noteworthy performance out of its midsize sedan, the Legacy, but a new one is slated to be revealed later this week at the Chicago Auto Show, and it hopes to improve the company's family sedan fortunes.
Leaked here in these first photos, the 2015 Legacy picks up some cues from the brash Legacy Concept revealed at the 2013 Los Angeles Auto Show, but it loses some impact and gains a pair of rear doors versus the showcar. There's little new visual ground broken, but the overall look is more harmonious than its balloon-fendered predecessor. As is often the case, it has features that make us think of other cars, but overall, it looks to be a handsome (if conservative) design. We particularly like the sleeker roofline and the bold front grille treatment - the latter will likely serve well as the face of the next Outback.
Subaru has traditionally offered function-over-form interiors, and while the new dashboard remains visually staid, it looks to have picked up a number of nice new features, including improved HVAC controls, a new steering wheel and freshened touchscreen navigation system.