2007 Subaru Impreza 2.5i Sedan 4-door Special Edition, 72k Miles, Auto, Awd on 2040-cars

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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru Viziv 2 presages Tribeca replacement with diesel hybrid tech

Subaru is in the middle of a new product bonanza. It has recent replacements for the Impreza and Forester at dealers, and soon we're getting the WRX, Legacy and if rumors are right the new Outback as well. Now, there are rumblings that there could be two more models from the Japanese brand on the way with styling inspired by the Viziv 2 concept from the Geneva Motor Show.
According to a company insider speaking with Motor Trend, the crossover concept shows the way for the brand's future design language. The shape would be used on a smaller CUV that is still being kept quite secret, and a second, larger one that would replace the recently axed Tribeca. The bigger model is the first priority and is planned as a new technology showcase.
It's rumored to use a turbodiesel, four-cylinder boxer engine that would be boosted with one electric motor on the front axle and two at the rear, with a plug-in hybrid system sourced from Toyota. It should provide a great mix of torque and fuel economy. A smaller flat-six engine would be a second powertrain option. Though the Viziv 2 concept only seats four, the production version would probably offer three rows.

Prototype Subaru Impreza 22B emerges from obscurity

Ask a gearhead what they think is the greatest Subaru built and the answer is probably something related to rally Imprezas – unless you're talking to a more quirky sort who'd throw out the SVX, XT or the bed-mounted jump seats of a Brat. But in any case, the 1990s rally Subarus are great, their road-going versions are brilliant and the rarest of all is the bulging 22B, which commands strong money due to its very limited availability. The Impreza 22B, reportedly named so for its 2.2-liter turbo boxer, but which also refers to the hexadecimal value of 555, Subaru's rally sponsor, was a widebody special with a bigger engine and more STI magic than other WRX variants. Officially it had 280 horsepower, but almost every Japanese performance car was advertised with that amount at the time – true figures take a dyno run or a dedicated mind to uncover. In addition to the modified body, the suspension was 22B-specific, as was the aero. The 2,800-pound 22B took just 5 seconds to hit 60 mph, a strong feat for 1998, and on the right road with the right kind of driver it is likely to be unparalleled for its era. As rare as any 22B is, there are also Subaru-built prototype cars that weren't part of the initial 400-car Japanese production run or the official 16-unit UK-bound batch, or the five Australian market cars. Some sources say there were 424 22Bs made, some mention a different number, and the prototypes are understandably the most coveted, least obtainable ones. Which brings us to this car currently for sale, which just so happens to be one of three known "000/400" series prototypes with just 55 kilometers (34 miles) on the digital odometer. Is this an actual wheeled unicorn? Contempo Concept, the Hong Kong-based dealer that also stocked the Miata Roadster Coupe we featured, has provided precious little information about this particular car, other than some very good sales photos that show the 22B in mint condition, complete with the 000/400 prototype plaque. There's no mention of the price – this Subaru is likely to have entered the "If you must ask, you cannot afford it" class of cars. It's not immediately obvious whether its prototype status would make it difficult, if impossible to register on the road, and/or if the low odometer reading is due to the car being more of a display item in the legal sense. 22B values have risen sharply during the past decades, and the prototypes will be the most expensive.