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Subaru offers 50th-anniversary edition versions of all its cars

Subaru is celebrating its 50th year in the U.S., and like so many automakers, its doing so by rolling out some special edition models. What's a bit unique about Subaru's approach is that the anniversary editions are available on every single model in the lineup. That includes Impreza, Crosstrek, Forester, Outback, Legacy, WRX, WRX STI and BRZ. The only exception is the Ascent, which isn't yet on sale in any form. What distinguishes the 50th anniversary edition Subarus are really just cosmetic things. They're all painted in an exclusive "Heritage Blue" and accented with satin chrome trim. Naturally they have "50th Anniversary" badges, too. Inside, they're all equipped with black leather featuring embroidered "50th Anniversary" logos and contrast silver stitching. The seatbelts are also silver. These special Subarus are limited production vehicles. The company will build 1,050 each of the Impreza, Crosstrek, Forester, Outback and Legacy. The WRX, WRX STI, and BRZ will comprise 1,050 cars with 600 WRXs, 250 BRZs and 200 STIs. Every example is also the highest trim level, and models that offer more than one engine will be split such that there will be fewer of the high-horsepower versions. All of the anniversary edition cars are now on sale. View 15 Photos Related Gallery 2018 Subaru 50th Anniversary Editions View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Chicago Auto Show Subaru Coupe Crossover Hatchback SUV Sedan 2018 Chicago Auto Show

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2015-18 Subaru Foresters recalled because front airbag may not deploy

Subaru is recalling 366,282 Foresters from model years 2015-18 because the front passenger airbag may not go off when it should during a crash. The problem stems from Subaru’s “Occupant Detection System,” which may not be able to detect a person sitting in the seat due to a loose connection. ThereÂ’s an electrical connection under the passenger seat that may loosen over time, according to Subaru. That connection is necessary for the detection system to function. Subaru says that only cars equipped with heated front seats are subject to this recall, as those are the only ones equipped with the specific harness where this would be possible. If your Forester is experiencing this problem, Subaru says you may see the “airbag warning” light illuminate on your dash. The “Passenger airbag off” indicator will also be illuminated, so that makes two different lights to check to see if your airbag is working. In turn, the seat wonÂ’t recognize the presence of a person in the front passenger seat, and the airbag may not deploy in a crash. Subaru will inspect the vehicles it recalls and replace the sensor mat harness if necessary. If you own a 2015-2018 Forester with heated front seats, look out for a note in the mail informing you of a recall. YouÂ’ll need to take the car in to the dealer, where the recall work will be done free of charge. As of now, Subaru isnÂ’t aware of any injuries or fatalities associated with this problem.