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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.

Subaru teases the 2019 Forester ahead of New York reveal

Following Toyota's romantic RAV4 silhouette teaser shot yesterday, Subaru is officially joining in the compact crossover titillating game with a glimpse of the 2019 Forester. Subaru has toyed with pincer-shaped taillights for a few years on its Viziv concepts. The Ascent concept wore another version of the design, but the production Ascent got fitted with a set of highly unoffensive lamps. Looks like the Forester earns the retail nod for the conceptual units, and with it, a wider cargo opening. The taillights on the present Forester impose a scalloped shutline on the tailgate. The split units in this teaser let designers push the tailgate edge just a few inches from the edge of the car. The Ascent could make its presence felt elsewhere, though. We've made out a couple of the flowing character lines underneath camouflage on Forester prototypes that match the Ascent's flanks. Up front, the 2019 Forester gets a much more upright schnozz reminiscsent of the Ascent. The two vehicles differ in grille treatment — the Forester carries over its general design from the current car, but replaces the thick geometric bars with thin strakes similar to the Ascent's. Although larger than the current Forester, we don't expect huge growth anywhere. Migrating to Subaru's Global Platform will make the most of the incremental gains; the much smaller Impreza added three additional cubic feet of cargo room after its switch to the SGP. We don't know if engines will be included in the under-the-skin overhaul, but a welcome swap would be adding the Ascsent's 2.4-liter turbo to the lineup. That lump produces 260 horsepower and 277 pound-feet of torque, trumping the 250 hp and 258 lb-ft in the current top-tier Forester 2.0XT Premium. Spy photographers caught the Forester testing alongside a new Honda CR-V and a Volkswagen Tiguan, which means we could be in for a new level of feature and dynamic polish. What we can rely on is a selection of four-cylinder boxer engines and CVTs, plus updated EyeSight driver assistance tech. The debut happens in exactly two weeks at the New York Auto Show, the showroom appearance late this year. Related Video: Image Credit: Subaru New York Auto Show Subaru Crossover Wagon Future Vehicles