2006 Subaru Impreza 2.5i Sedan 4-door 2.5l on 2040-cars

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Subaru puts Japanese production on pause in the wake of deadly typhoon

Subaru idled its main factory in Gunma, Japan, in the wake of the deadly typhoon that wreaked havoc on the eastern part of the country. The shutdown is tentatively scheduled to last about a week. Located roughly two hours northwest of Tokyo, the Gunma factory fell silent at the end of the morning shift on October 16, according to Automotive News. The facility wasn't directly affected by the typhoon, but some of its suppliers suffered flood damage. "These suppliers are currently working to normalize their operations with our human and material support as well, but we expect some impairment of their supply of automotive components and parts to Subaru," the firm said in a statement. It didn't name the suppliers, and it didn't identify the parts they make, but it added production should resume on October 25. About 2,500 cars leave the Gunma factory daily, Automotive News learned, so approximately 11,250 vehicles will be delayed by the shutdown.The BRZ, Forester, Crosstrek, and the WRX all come from the facility. It also makes the Impreza, though American-spec models are built in Indiana, and the Levorg, which isn't sold in the United States. Subaru confirmed to Autoblog its plant in Lafayette isn't affected by the storm, which suggests it sources parts from other suppliers. Subaru is the first car manufacturer to idle a factory in the wake of typhoon Hagibis, which killed 77 people when it touched down on October 12, but it might not be last. Suppliers normally work with several carmakers, and Toyota and Mitsubishi are reportedly keeping a very close eye on their parts inventory. Auto News Plants/Manufacturing Subaru

2015 Subaru WRX teased ahead of LA debut

After bringing a seriously hot concept to the New York Auto Show earlier this year, Subaru will finally reveal the production 2015 WRX at the Los Angeles Auto Show later this month. And while we've seen spy shots of the hotter Impreza (including the winged STI variant), Subaru has now released this teaser image, showing the bulging, scooped 'Rex that's nearly ready for its world debut.
What we can see is a car that's clearly been toned down from the conceptual version - we aren't surprised, really. But it appears that the added aggressiveness over the standard Impreza will make for a pretty hot-looking little sedan. Of course, WRX models have never exactly been pretty cars, and we don't expect this one to be, either. No matter - assuming this car follows in the footsteps of WRXes past, it should still be plenty good.
Subaru hasn't released any details about the WRX as of this writing, but again, we don't expect it to stray too much from the formula we know. Expect a turbocharged boxer engine underhood, all-wheel drive, and - hopefully - a manual transmission. Rumor has it the WRX and STI will lose their hatchback variants and go sedan-only for the 2015 model year, but we'll have to wait until the official LA debut to know that for certain. Stay tuned.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.