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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2019 Subaru Crosstrek Hybrid PHEV electric range, according to CARB

Subaru's first plug-in vehicle is coming, and it's coming soon. The end of 2018 is upon us already, and the 2019 Subaru Crosstrek Hybrid is almost ready for primetime. This time around, it has a plug, a feature that is notably absent from the car's nomenclature, a la the Chrysler Pacifica Hybrid. It will also borrow its PHEV technology from Toyota and now, we have California Air Resources Board ( CARB) documents that suggest the Crosstrek Hybrid's all-electric range. According to the document (which can be seen in PDF form here), CARB rates the Crosstrek Hybrid's Urban Dynamometer Driving Schedule electric range at 25.650 miles. For what it's worth, the Toyota Prius Prime with which this Subaru shares powertrain tech, has an EPA-estimated all-electric range of 25 miles and a highway electric range of 21.9 miles. The document also lists an "equivalent" all-electric urban range of 26.273 miles and "equivalent" all-electric highway range of 27.381 miles. ("Equivalent" range calculations come into play when PHEVs use a mix of electric and gas power at the same time.) The Crosstrek, which will use Subaru's own 2.0-liter gasoline engine, doesn't appear to suffer a reduction in electric range compared to the Prius Prime despite its size, elevated ride height or all-wheel-drive system, which raises a lot of questions. The reasons are still unclear, as we don't have a lot of details about the underpinnings of the 2019 Crosstrek Hybrid, and we can't help but be skeptical about those figures. Will it have a bigger battery than the Prime's 8.8-kWh pack? Will the electric motor drive all four wheels, or will it only power one axle under all-electric power? What other mitigating factors could add efficiency and, in effect, range to this Subaru? Are these calculations, in fact, indicative of the yet-to-be-announced official figures? Of course, we'll have to see how the EPA's final estimated driving range shakes out before we draw our official comparisons. We'll know a lot more when the 2019 Crosstrek Hybrid gets its official debut before the end of this year, plug and all. Related Video: News Source: California Air Resources BoardImage Credit: Subaru Green Subaru Fuel Efficiency Crossover Electric Hybrid PHEV

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.