2004 Subaru Impreza Wrx on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2020 Subaru Ascent: An update in a minor key

With the Subaru Ascent, Volkswagen Atlas, and Kia Telluride recently joining the field, the three-row SUV segment is as competitive as ever, so value is key to attracting buyers. For 2020, Subaru is keeping the Ascent's pricing the same but is adding a few new tricks. Albeit minor tricks, but new tricks nonetheless. The most notable addition to the Ascent range is Rear Seat Reminder. Every 2020 Ascent will come standard with the increasingly common technology, which alerts the driver to check the rear seat for a pup, a child or both. The system operates not by sensors, but on the recognition of specific scenarios. If the SUV is started within 30 minutes of a rear door being opened and closed, it will go off. If the rear doors are opened and closed when the Ascent is running but stationary, it will go off. If the vehicle is turned off and on within 30 minutes and the rear doors stay closed, it will go off. If the Ascent registers any of these conditions, the driver will be notified with a noise and a warning message once the vehicle is turned off. Subaru offers the Ascent in four different trim levels: Base, Premium, Limited and Touring. For the 2020 model year, Premium, Limited and Touring trims will come equipped with "one-touch interior illumination on/off controls." The Touring trim also adds new power-folding side mirrors with integrated turn signals. Despite the minor upgrades, Subaru is maintaining the same pricing for the 2020 Ascent as the 2019 model. The Base trim starts at $33,005, the Premium trim starts at $35,405, the Limited trim starts at $40,355, and the loaded Touring trim starts at $46,055. As mentioned in our review, the Subaru Ascent is a solid, though not the best, option in the three-row game. It's offered in seven- or eight-passenger configurations, has 8.7 inches of ground clearance, is rated to tow 5,000 pounds, comes standard with Subaru's symmetrical all-wheel drive, and is powered by a 260-horsepower turbocharged Boxer engine that makes 277 pound-feet of torque. The 2020 update makes it a tiny bit better.

2019 Subaru WRX starts at $28,080, STI finally gets a bump in power

The Subaru WRX and STI were refreshed for 2018 with updated styling and some new options. America also got the limited-edition WRX STI Type RA, a tribute to the car that made a Nurburgring lap record attempt. Not much has changed for 2019, though we get a new special edition and a new and much needed infotainment system. Also, the STI finally gets a boost in power! The tried and true EJ now cranks out 310 horses. Rejoice? Pricing has gone up a bit for 2019, though it's still competitive with the rest of the segment. A base manual-equipped WRX now starts at $28,080, up $225 over the 2018 model. For comparison, a new 2018 Volkswagen GTI starts at $27,265. Stepping up to a WRX Premium will set you back $30,380 or $32,280 if you want a WRX with a CVT. A WRX Limited starts at $32,680 or $34,580 with the CVT. Premium and Limited models with the CVT get standard Subaru EyeSight, though that doesn't actually include a whole lot. The only features are auto vehicle hold, an electronic parking brake and an EyeSight status indicator. There is a new WRX Premium Series.Gray model. The special edition is limited to just 750 units and starts at $32,585. It comes standard with the Performance Package, Ultrasuede-trimmed Recaro seats, a power driver's seat, Jurid front brake pads, a moonroof delete, LED headlights, LED fog lights and keyless entry with push-button start. The updated WRX STI starts at $37,480 and is only available with a manual transmission. Updates include a retuned ECU, stronger pistons and a shorter third gear ratio, helping improve acceleration. Torque vectoring and a controllable center differential are still standard. The WRX STI Limited will run you $42,280 and offers a low-profile spoiler option for those that don't want the iconic rear wing. There's also a WRX STI Series.Gray model. For $39,965, you get a base STI with Recaro seats, a power driver's seat and keyless entry with push-button start. Individual options include the $2,050 Performance Package (red Brembo calipers, Recaro seats and a moonroof delete) and the $2,100 navigation system with blind-spot monitoring and cross-traffic alert. Related Video: News Source: Subaru Subaru Performance Sedan subaru sti