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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

2019 Subaru Ascent crossover revealed | Big and not so bold

Just over a year after Subaru first indicated its intention to build a three-row crossover with the Viziv-7, we now get to see the end product, the 2019 Ascent. Compared with the Viziv-7 and the Ascent concept, the basic shape remains, but all of the rugged, square-shouldered detailing has been toned way down. The body is now full of soft, inoffensive lines that result in it looking more like a blown-up Outback than its own thing. It's not a bad-looking vehicle, but it isn't quite as bold as we hoped. Under the skin is a brand-new engine in the Subaru lineup. It uses a turbocharged and intercooled 2.4-liter flat-four, and the turbo is a twin-scroll unit. It produces 260 horsepower and 277 pound-feet of torque, and will help the Ascent tug on up to 5,000 pounds of whatever you want to tow. The engine is mated to a CVT that can be shifted manually through eight preset ratios via steering-wheel paddles. Power goes to all four wheels, as is the Subaru way. All Ascents also come with the X-Mode off-road setting and hill descent control, as well as 8.7 inches of ground clearance. In the cabin, Ascents can be had with seating for up to eight people. All models come standard with a second-row bench seat, while Premium trim and higher can be had with second-row captain's chairs at no extra cost. Passengers can take advantage of three-zone automatic climate control, with redundant controls for the second row. Apple CarPlay and Android Auto are standard equipment along with a 6.5-inch touchscreen infotainment system that can be optioned up to an 8-inch. As for cargo space, there's 19.6 cubic feet behind the third row, over 40 cubic feet behind the second row, and about 72 cubic feet with both rows folded. Drivers will also be able to take advantage of standard EyeSight with automatic emergency braking, lane-keep assist and adaptive cruise control. The 2019 Ascent goes on sale next summer. Subaru has not yet announced pricing. View 16 Photos Related Video: