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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

Some 2019 Subaru Ascent owners will get brand-new cars due to recall [UPDATE]

UPDATE: After inspection, it turns out that the issue of missing welds on Subaru Ascent models built between July 13 and July 21, 2018, was much smaller than initially thought. A Subaru spokesperson informs us that "none of the customer vehicles included in the recall were affected." According to Subaru, 293 brand-new 2019 Ascent crossovers built between July 13 and July 21, 2018, are missing a series of spot welds on the B-pillar. These welds add strength to the shell of the car right where the rear doors attach, which makes them extremely important to the overall structure of the vehicle. The issue was caused by improper programming of the robots that add these welds as the vehicle rolls down the assembly line. What makes this recall particularly interesting is that 9 of these 293 affected Ascent models are already in the driveways of paying customers, and those owners are going to get brand-new replacement vehicles. The other 284 affected Ascents are either sitting on dealer lots or in transit. All 293 models without the proper B-pillar welds will be destroyed and replaced. If you're the owner of a 2019 Ascent that may be affected by this recall, you can contact your local dealer with your VIN number, or check online to find out if your vehicle is one of the 293 with missing welds. And since it's a very real safety issue, we'd recommend you check your VIN immediately, because the missing welds cannot be identified just by a visual inspection. Related Video: