2002 Subaru Impreza Outback Sport Wagon 4-door 2.5l on 2040-cars

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Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.

2015 Subaru WRX gets down and dirty

Looks rarely tell the whole story. We'll admit to being a bit let down by the Subaru WRX and its rather conservative appearance - where were the gold wheels and the spoilers? Hatchback? World Rally Blue? But after seeing it in this video and hearing that signature, throaty growl while this red example drifts and slides around dirt roads, we're starting to get more excited.
While the growl is the main reason for watching the clip below (you should do that now), Subaru has also thrown in some information about the improved suspension, and increased power. Learn along with us, below.

Autoblog sell-it-yourself highlight: 2006 Subaru B9 Tribeca

Introduced for 2006 and built in Lafayette, Indiana, atop a Legacy platform, the B9 Tribeca was Subaru's first attempt at a three-row crossover. Like the smaller Mazda5, the B9 provided seating for your kids but cramped quarters for adults. Add to that the controversial styling and upmarket pricing (before Subaru was regarded as upmarket), and you had a tepid response from the buying public. While the styling – specifically the B9's nose – was controversial, I liked its Euro-inspired profile on the outside and really enjoyed the design execution on the inside. The third row was optional, and for the occasional extra kid or small adult, useful. It's the utility of the footprint, however, I really like, and with a 3.0 liter Subaru six, it's perfect for your urban or suburban adventures. Autoblog's 'For Sale' example, located in Woodland Hills, Calif., has average miles for an 11-year-old vehicle and looks to be in good cosmetic condition. Despite Subaru's reputation for rugged reliability, a vehicle of this age will inevitably need some attention. A pre-purchase inspection should be mandatory, and you would hope for a clean CarFax. At $6,500, the asking price is at the low end of typical for a clean example with this mileage and may reflect its Sunbelt location, since Subaru resale is historically higher in the Northeast and Northwest. Related Video: