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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

Watch Higgins' mind-blowing Subaru WRX STI Isle of Man record lap in first-person

Have you gotten sick of Subaru and the Isle of Man? Good, we'd hope not, because of all the videos we've posted so far, today's is the crown jewel. In-car, around the notoriously treacherous race track, with commentary from David Higgins himself.
It gets better, though. Overlaid with the video is the same biometric data that we showed you last week. The result is a heart-pumping, 22-minute video of the record-breaking sprint around the entirety of the Isle of Man TT circuit at a truly wild pace. Higgins commentary, meanwhile, simply adds to the experience of hurtling across the landscape. Subaru has also put together a second video, highlighting the WRX STI that was used in the lap.
You can view both of those videos, as well as a short press release from Subaru, below. Scroll down and take a look.

Subaru teases Viziv Adrenaline Concept crossover for Geneva

The latest installment in Subaru's Viziv line of concept vehicles is set for a reveal at the Geneva Motor Show next month. It's called the Viziv Adrenaline, and it'll add to a pair of electrified "e-Boxer" models on display, possibly the e-Boxer version of the Forester and a Crosstrek plug-in hybrid, which is branded as the XV in Europe. We're limited to this darkened, front three-quarters view for clues about the Viziv Adrenaline. It appears to be a two-door, raised crossover with bulging quarter panels, an interesting undulating belt line and plenty of creases for a rugged look. It also appears to sport futuristic-looking rearview cameras in place of conventional mirrors, and the LED headlights look pretty close to the ones found on last year's Viziv Tourer. Also, two cutouts at the top of the hood may indicate the presence of a combustion engine. Given that this is called the Viziv Adrenaline, are we looking at a performance model? Viziv is Subaru-parlance for "Vision for Innovation," so there are doubtless more details in store for us in Geneva. Last year's Viziv Tourer Concept presaged a production WRX wagon, and the Viziv Performance Concept from 2017 previewed a possible future WRX (don't forget the Viziv Performance STI Concept from last year's Tokyo Auto Salon). While Subaru has given us reasons to be wary about its concepts' ties to future production models in the past, don't forget the Viziv-7 did indeed become the Ascent three-row SUV. The Viziv Adrenaline debut is scheduled for March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.