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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2015 Subaru Legacy to start at $21,695*

Subaru unveiled the 2015 Legacy at this year's Chicago Auto Show, and while the company was happy to tell us all about its new platform and features, it kept pricing a secret until now. The new all-wheel drive sedan arrives at dealers this summer with a starting price of $22,490, which includes its $795 destination charge, a $400 increase over last year's model with the CVT.
The Legacy takes advantage of a slightly larger, new platform, which Subaru claims is quieter. The 2.5-liter boxer-four-cylinder and 3.6-liter flat-six engines are carried over from the previous generation, but they see slight boosts in fuel economy. All models also now come standard with a CVT, and, of course, Subaru's Symmetrical All-Wheel Drive.
The range starts with the basic 2.5i trim at $22,490 that comes standard with more airbags than before and a 6.2-inch infotainment system with Bluetooth and iPod integration. The $24,290 2.5i Premium trim really improves things with standard dual-zone climate control, power driver's seat, leather-wrapped steering wheel, a 7-inch infotainment system and more. For $27,290, the 2.5i Limited adds a leather interior, 18-inch wheels, a Harmon/Kardon stereo, heated rear seats, fog lights, wood grain trim and more. A top-spec Legacy 3.6R Limited goes for $30,390 and comes with standard HID low beams.

Junkyard Gem: 1990 Subaru XT

Back in the 1980s, Subaru decided that the futuristic-looking, gadget-packed Alcyone would go over well in North America, and so the XT became available for the 1985 through model years. They were reasonably popular in California, and I saw this discarded example awaiting its fate in a Los Angeles wrecking yard. Because the boxer engine in the XT was so low, the car could have an extreme wedge-shaped body and a very low coefficient of drag. Inside, an asymmetrical steering wheel, gearshift that looked like it had been torn from the cockpit of a Mitsubishi F2, and Mars Base-style controls made Toyotas and Hondas of the era look staid and sensible. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you adjusted the tilt steering wheel, the instrument cluster moved with it. If you were really serious, you could get an XT with a video-game-style digital instrument cluster. You could get an XT Turbo (with 115 horsepower), or an XT6 (with six cylinders and 145 horsepower). Four-wheel-drive and all-wheel-drive systems were available on some models for some years. This car here is an ordinary front-wheel-drive XT with naturally-aspirated 90-horse four-cylinder. Not a speck of rust, pretty straight, but nobody was willing to save it. Next stop: the crusher! Related Video: Featured Gallery Junked 1990 Subaru XT View 10 Photos Auto News Subaru