Subaru: Forester Xt on 2040-cars

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2019 Subaru WRX and WRX STI Series.Gray revealed, look a bit blue

Subaru mentioned that it would make special Series.Gray versions of its WRX sports sedans, but it wasn't until now that the company showed what the special cars actually look like. The 2019 Subaru WRX Series.Gray and WRX STI Series.Gray cars are certainly less bold than some of their predecessors, such as the Series.HyperBlue models. But their Cool Gray Khaki is still a sharp color, one that actually looks a little blue in the right light. And if it looks familiar, that's because it is. The same color is available on the Crosstrek. In addition to the gray paint, the cars come with black badges and black wheels, while the WRX STI gets silver-painted Brembo brake calipers. It's not just cosmetic additions, however. The WRX gets the optional Performance Package as standard, it loses the power sunroof, and it picks up some Jurid front brake pads. The STI gets some performance enhancement, too, in the form a sportier Bilstein suspension setup. Inside, both cars come with Ultrasuede Recaro seats, with driver power adjustment, along with adaptive LED headlights, LED foglights and keyless start. The STI gets an Ultrasuede steering wheel, too. Complete pricing with destination charges for the WRX Series.Gray starts at $33,455 and $40,555 for the WRX STI. You'll also need to act quickly. Only 750 of the WRX and 250 of the WRX STI will be available. The cars go on sale this fall. Related Video: Featured Gallery 2019 Subaru WRX and WRX STI Series.Gray View 10 Photos Image Credit: Subaru Subaru Performance Sedan

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru profit climbs 48% on strong crossover sales in first quarter

TOKYO — Subaru reported a 48% increase in first-quarter operating profit on Monday as global sales grew, led by demand for the Ascent and Forester SUVs in the United States. The smallest of Japan's major automakers posted an operating income of 92.2 billion yen ($870 million) for April-June, versus 62.1 billion yen a year earlier and an average estimate of 65.6 billion yen from eight analysts polled by Refinitiv. Sales in the United States, by far Subaru's biggest market, rose 20%. It accounts for about 60% of Subaru's overall sales. The maker of Legacy sedans and Forester SUV crossovers maintained its forecast for operating income at 260 billion yen for the year to March 2020, up 45% from a year earlier. The previous fiscal year was marred by a string of recalls, production stoppages and inspection improprieties that cut the automaker's earnings in half. Subaru reiterated its annual forecast for global sales of 1.06 million vehicles. It also left unchanged its assumption that the yen will average 110 against the dollar over the course of the fiscal year, versus 111 last year. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases.