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Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Some 2019 Subaru Outbacks and Legacys recalled, owners could get new cars

Update: Subaru provided us with some updated details pertaining to this recall. Here's what the company had to say: "The cars in question can be and will be repaired; they will not be junked or scrapped. We are offering a replacement vehicle as to not inconvenience the owners. We expect the number of affected cars actually in owners hands to be between 12-20. We are checking the entire population, but the defect rate is low and we estimate just 200 cars are affected." Subaru is recalling a total of 2,107 brand-new vehicles due to faulty welds located on the duct below the cowl panel that could compromise the vehicle’s body strength, increasing the risk of injury in a crash. The 2019 Outback and 2019 Legacy are the two models involved with the recall. However, there are only 142 Legacys impacted, whereas 1,965 Outbacks are being called back. Subaru says customers will have a few options if they have one of the affected vehicles. YouÂ’ll be able to exchange the vehicle, let Subaru buy it back, or return the car for some intensive repairs. Perhaps this recall reminds you of the situation the Ascent was in last year. The large Subaru SUV was recalled due to it missing a series of spot welds on the B-pillar, weakening the structure. Subaru said it planned to destroy all 293 Ascents that were thought to be affected at the time. These new faulty welds are described differently than the ones we saw previously. HereÂ’s SubaruÂ’s explanation for what went wrong: “During the manufacturing process at the supplierÂ’s factory, the spot-welder tip is cleaned and re-shaped by a dresser (grinding machine). During production of potentially affected parts, the grinding machine may have been blocked by excess metal chips/powder, thus reducing the effectiveness of the welder.” Subaru reportedly told Consumer Reports that most of the vehicles being recalled havenÂ’t even reached the dealerships yet, with fewer than 20 of the vehicles in customer hands. That makes sense, as Subaru says the affected vehicles were built between May 31 and June 6, 2019. Subaru said a bodyshop employee initially noticed the defect on June 6, which prompted an internal investigation, leading to the recall. We asked Subaru if it could provide any more detail about the recall beyond what the official documents show — the latest information can be found at the top of the post. If you have a 2019 Outback or Legacy affected by this issue, expect to receive a letter in the mail soon.