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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Ride along with Mark Higgins for a record-setting lap

Earlier this month, driver Mark Higgins, Subaru of America, and Prodrive broke their own record on the Isle of Man's Snaefell Mountain Course by setting a time of 17 minutes, 35 seconds. The attempt was approximately two minutes better than their previous record, which was set with a time of 19 minutes, 26 seconds. Now, Subaru has released the full, hairy in-car video of the record-setting lap that is narrated by Higgins himself. Listening to Higgins' 550-hp Subaru WRX STI scream to over 170 miles per hour is the best cure for a case of the Mondays, while watching the driver navigate over the course's less-than-perfect road will surely cause some anxiety. It may be a 20-minute long video, but every minute is filled with nail-biting moments and listening to Higgins' thought process through the course is mesmerizing. Incredibly, Higgins managed an average lap speed of 128.73 mph. And while that may seem impossible for mere mortals to match, Higgins believes he can go even faster. Subaru will surely be back with another WRX STI next year, but it's hard to fathom a car being able to go any faster around the Isle of Man. Related Video:

2021 Subaru Crosstrek updated with new engine, refreshed styling

For the 2021 model year, the Subaru Crosstrek is getting some mechanical and aesthetic updates, along with a new Sport trim (pictured above). The biggest difference you’ll find for 2021 is the addition of a new engine to the lineup. While the base and Premium trims will continue to use the 152-horsepower, naturally aspirated 2.0-liter four-cylinder carried over from 2020, the Sport and Limited trims will employ a new-to-Crosstrek 2.5-liter four-cylinder boxer engine. Borrowed from the Forester, and also found in the Outback, this naturally aspirated 2.5-liter provides 182 horsepower and 176 pound-feet of torque. That power is put to the wheels via a continuously variable transmission (CVT) and SubaruÂ’s torque-vectoring all-wheel-drive system. The base and Premium trims, with the holdover motor, still come with either a six-speed manual or optional CVT. In terms of efficiency, the new 2.5-liter offers 27 miles per gallon in the city, 34 mpg highway and 29 mpg combined. The 2.0-liter still provides 22/29/25 mpg with the six-speed manual, or 28/33/30 mpg with the CVT — just one mpg better across the board than the 2.5. That aforementioned Sport trim is new to the Crosstrek, and it has more to set it apart than just the engine. ItÂ’s the only version with the dual-mode X-Mode system, with Snow/Dirt and the additional Deep Snow/Mud setting. Standard X-Mode — which essentially offers better traction in snow and dirt — with hill descent control comes on the rest of the CVT-equipped Crosstrek trims. The Crosstrek Sport also gets unique visual touches to set it apart from the other trims, like more prominent wheel arch moldings, dark grey 17-inch alloy wheels, and a gunmetal finish on the grille, side mirrors and badges. Inside, it gets StarTex synthetic upholstery, yellow stitching and other yellow accents throughout the cockpit, and gunmetal and faux-carbon fiber accents. Sport Trim exterior paint colors include new Plasma Yellow Pearl and Horizon Blue Pearl finishes. 2021 Subaru Crosstrek Limited View 9 Photos Speaking of looks, all 2021 Crosstrek trims (like the Limited pictured above) get refreshed grilles and an updated front bumper, with fog light insert covers on the base model, and other trims getting new fog light covers.